Next-level advertising for the TikTok era.
Reach, engage, and convert with expertise-driven TikTok advertising strategies.
We specialise in data-driven TikTok ad campaigns that boost your brand’s reach and engagement. With TikTok’s massive, engaged audience, our targeted advertising strategies ensure your business connects with the right customers. Let us help you maximise your digital marketing impact and drive tangible results with effective TikTok ads.
TikTok’s over a billion active users, mainly Gen Z and Millennials, give businesses vast reach. Users spend considerable time on the platform, offering high engagement levels that increase the likelihood of ad interactions such as likes, shares, and comments.
TikTok’s short-form videos, music, and filters allow businesses to create engaging content that feels organic. The platform’s focus on authenticity aligns with consumer preferences, making ads appear as natural extensions of user-generated content rather than disruptive promotions.
TikTok offers sophisticated targeting options based on demographics and behaviour, ensuring ads reach the right audience. Its comprehensive analytics tools allow businesses to monitor ad performance in real-time, helping to refine strategies and boost future campaign success.
We conduct market research to analyse trends, competition, and target audience behaviour on TikTok. Based on these insights, we develop tailored campaign plans to achieve specific business goals such as brand awareness, lead generation, and sales.
Our partners excel in content creation, developing engaging and high-quality video content from concept to production. Additionally, we collaborate with popular TikTok influencers to amplify your reach and credibility.
We handle everything from setting up a TikTok Ads Manager account to launching and managing ad campaigns, ensuring they run smoothly and effectively for optimal results.
We specialise in utilising various ad formats to capture maximum user attention and engagement, including In-Feed Ads, Branded Hashtag Challenges, Branded Effects, TopView Ads, and Brand Takeovers.
We monitor key metrics such as views, likes, shares, click-through rates, and conversions, providing detailed reports and insights to help you understand your campaign’s impact and make informed decisions.
In-Feed Ads
In-Feed Ads appear in users’ “For You” feed as they scroll. These ads can be up to 60 seconds long (though shorter is often better for engagement) and can include sound. They offer various interactive elements such as likes, comments, shares, and clicks to a landing page or app download.
Branded Hashtag Challenges
Branded Hashtag Challenges encourage user participation by inviting them to create and share content based on a specific hashtag. These challenges are prominently featured on TikTok’s Discovery page and include custom banners and instructions to encourage participation, making them a powerful tool for virality and user engagement.
Branded Effects
Branded Effects allow businesses to create custom filters, stickers, and special effects that users can apply to their videos. These interactive elements can be highly engaging and are often used with Branded Hashtag Challenges to boost user participation and brand visibility.
TopView Ads
TopView Ads are full-screen ads that appear when users first open the TikTok app. These ads can last up to 60 seconds and include sound and visual elements, providing maximum exposure and immediate user attention.
Brand Takeovers
Brand Takeovers are full-screen static or dynamic ads that appear as soon as the user opens the TikTok app. These ads can direct users to an internal or external link, such as a brand’s TikTok page or website, and are designed for maximum visibility.
Spark Ads
Spark Ads allows brands to promote organic user-generated content that mentions their brand. This ad blends seamlessly into the user experience because it uses content that users find appealing. Brands can promote their videos or those made by other users, integrating brand messaging with user creativity.
Collection Ads
Collection Ads combine compelling video with a customisable gallery of product cards at the bottom of the screen. When users click on a product, they’re taken to a fast-loading instant gallery page without leaving TikTok, making it easier to explore and shop right within the app.
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