TikTok Ads Agency

Next-level advertising for the TikTok era.

Creativity and growth with TikTok Ads.

Reach, engage, and convert with expertise-driven TikTok advertising strategies.

We specialise in data-driven TikTok ad campaigns that boost your brand’s reach and engagement. With TikTok’s massive, engaged audience, our targeted advertising strategies ensure your business connects with the right customers. Let us help you maximise your digital marketing impact and drive tangible results with effective TikTok ads.

Massive Reach & Engagement.

Massive Reach & Engagement.

TikTok’s over a billion active users, mainly Gen Z and Millennials, give businesses vast reach. Users spend considerable time on the platform, offering high engagement levels that increase the likelihood of ad interactions such as likes, shares, and comments.

Creative & Authentic Advertising.

Creative & Authentic Advertising.

TikTok’s short-form videos, music, and filters allow businesses to create engaging content that feels organic. The platform’s focus on authenticity aligns with consumer preferences, making ads appear as natural extensions of user-generated content rather than disruptive promotions.

Advanced Targeting & Analytics.

Advanced Targeting & Analytics.

TikTok offers sophisticated targeting options based on demographics and behaviour, ensuring ads reach the right audience. Its comprehensive analytics tools allow businesses to monitor ad performance in real-time, helping to refine strategies and boost future campaign success.

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Our TikTok Ads Services.

1.

Strategy Development

We conduct market research to analyse trends, competition, and target audience behaviour on TikTok. Based on these insights, we develop tailored campaign plans to achieve specific business goals such as brand awareness, lead generation, and sales.

2.

Creative Services

Our partners excel in content creation, developing engaging and high-quality video content from concept to production. Additionally, we collaborate with popular TikTok influencers to amplify your reach and credibility.

3.

Ad Management

We handle everything from setting up a TikTok Ads Manager account to launching and managing ad campaigns, ensuring they run smoothly and effectively for optimal results.

4.

Ad Formats Mastery

We specialise in utilising various ad formats to capture maximum user attention and engagement, including In-Feed Ads, Branded Hashtag Challenges, Branded Effects, TopView Ads, and Brand Takeovers.

5.

Analytics and Reporting

We monitor key metrics such as views, likes, shares, click-through rates, and conversions, providing detailed reports and insights to help you understand your campaign’s impact and make informed decisions.

The different types of TikTok ads.

In-Feed Ads

In-Feed Ads appear in users’ “For You” feed as they scroll. These ads can be up to 60 seconds long (though shorter is often better for engagement) and can include sound. They offer various interactive elements such as likes, comments, shares, and clicks to a landing page or app download.

Branded Hashtag Challenges

Branded Hashtag Challenges encourage user participation by inviting them to create and share content based on a specific hashtag. These challenges are prominently featured on TikTok’s Discovery page and include custom banners and instructions to encourage participation, making them a powerful tool for virality and user engagement.

Branded Effects

Branded Effects allow businesses to create custom filters, stickers, and special effects that users can apply to their videos. These interactive elements can be highly engaging and are often used with Branded Hashtag Challenges to boost user participation and brand visibility.

TopView Ads

TopView Ads are full-screen ads that appear when users first open the TikTok app. These ads can last up to 60 seconds and include sound and visual elements, providing maximum exposure and immediate user attention.

Brand Takeovers

Brand Takeovers are full-screen static or dynamic ads that appear as soon as the user opens the TikTok app. These ads can direct users to an internal or external link, such as a brand’s TikTok page or website, and are designed for maximum visibility.

Spark Ads

Spark Ads allows brands to promote organic user-generated content that mentions their brand. This ad blends seamlessly into the user experience because it uses content that users find appealing. Brands can promote their videos or those made by other users, integrating brand messaging with user creativity.

Collection Ads

Collection Ads combine compelling video with a customisable gallery of product cards at the bottom of the screen. When users click on a product, they’re taken to a fast-loading instant gallery page without leaving TikTok, making it easier to explore and shop right within the app.

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Knight Frank
Mazda
OneTrust
The Adventure People
The People’s Pension

Meet the Paid Social Team

Christopher Watson

Head of Paid Media
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Owen Osztotis

Managing Director & Head of Digital
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Carolina Abaunza Moreno

Paid Media Account Manager
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Demi Newlands

Paid Media Account Manager
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Euan Baird

Paid Media Account Executive
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Federico Faverio

Paid Media Account Manager
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Freddie Warner

Senior Paid Media Account Manager
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Joshua Davis

Paid Media Account Manager
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Lauren Hall

Paid Media Account Manager
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Nahom Kahsai

Paid Media Account Manager
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