82% of B2B marketers advertise on LinkedIn.

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Reach business professionals effectively on LinkedIn, which boasts over 400 million users focused on industry news, career updates and peer connections. Similar to Facebook, LinkedIn offers a powerful platform for B2B advertising. Go beyond demographics. Target your ideal audience by location, education, industry, job title and seniority. We can ensure your LinkedIn advertising campaigns align with your target audience’s behaviour, driving KPIs such as brand awareness, website traffic and conversions.

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Targeted Advertising

With LinkedIn Ads, you can target your audience accurately using criteria like job title, industry, company size, seniority, and skills. This unmatched precision transforms your B2B marketing efforts, enabling you to directly reach the decision-makers and professionals who matter most in your industry.

Lead Generation and Conversion

With LinkedIn’s Lead Gen Forms, collecting quality leads becomes much more accessible. When someone clicks on your ad, the form is automatically pre-populated with their LinkedIn profile information, reducing the effort required to fill it out and increasing the likelihood of completion. This feature is incredibly effective for capturing leads at various sales funnel stages and nurturing them through targeted follow-up actions.

Brand Awareness and Engagement

With LinkedIn Ads, you have access to a variety of ad formats, including Sponsored Content, Sponsored InMail, and Display Ads, all of which effectively boost brand awareness and drive engagement. Sponsored Content appears directly in the LinkedIn feed, Sponsored InMail delivers messages straight to member inboxes, and Display Ads are shown on high-traffic pages, ensuring your brand gets the visibility it deserves.

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Our LinkedIn Ads Services

1.

Ad Copy and Design

We craft compelling ad copy, which is essential for capturing the attention of your target customers. By actively testing the language in your text ads, we achieve higher click-through rates (CTR) and return on ad spend (ROAS). Additionally, we design bespoke, brand-consistent imagery for Lead Ads, Video Ads, Message Ads, and InMail campaigns, optimising them according to their display platforms.

2.

LinkedIn Ad Strategy

Achieving success with LinkedIn paid advertising starts with targeting the appropriate users at the optimal times. Conducting thorough and strategic audience research necessitates hours of critical thinking and involves prioritising more transactional yet cost-effective terms. We have dedicated years to refining our process, and as LinkedIn’s placement and targeting options evolve, so too does our approach.

3.

Experimentation

Experimentation and Conversion Rate Optimisation (CRO) are critical to successful digital advertising. Crafting compelling ad copy is essential for capturing the attention of your target audience, while continuously testing the language used in your text ads can lead to significant improvements in click-through rates (CTR) and return on ad spend (ROAS).

4.

Reporting and Optimisation

Our Reporting and Optimisation processes are designed to ensure your advertising campaigns continually perform at their best. Through detailed and insightful reporting, we capture a comprehensive view of key performance metrics, allowing us to identify strengths and pinpoint areas for improvement. Our commitment to meticulous analysis and ongoing refinement guarantees that your campaigns meet and exceed their objectives.

The different LinkedIn Ad formats.

Sponsored Content

These are native ads that appear directly in the LinkedIn feed. They can be single-image ads, video ads, carousel ads, or event ads.

Sponsored InMail (also known as Message Ads)

These ads deliver personalised messages directly to LinkedIn users’ inboxes, creating a direct channel for communication.

Text Ads

These ads are simple but effective. They appear at the top or right-hand side of the LinkedIn desktop feed and consist of a short headline, a brief description, and a small image.

Dynamic Ads

These ads personalise the experience by including the LinkedIn user’s personal information, such as their profile picture or company name, directly within the ad unit. Sub-types include Follower Ads, Spotlight Ads, and Content Ads.

Video Ads

Part of the Sponsored Content category, these ads autoplay into the user’s feed, delivering engaging and dynamic content that can capture the audience’s attention.

Carousel Ads

Another sub-type of Sponsored Content, these ads allow you to showcase multiple images or videos in a single ad unit that users can swipe through, creating a more interactive experience.

Lead Gen Forms

These can be associated with Sponsored Content and sponsored inMail. They allow you to capture leads directly on LinkedIn without requiring the user to leave the platform, leveraging pre-filled LinkedIn profile data.

Event Ads

These help promote your LinkedIn Events directly in the LinkedIn feed, which can drive attendance and engagement for your webinars, workshops, or other event types.

Meet the Paid Social Team

Christopher Watson

Head of Paid Media

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Owen Osztotis

Managing Director & Head of Digital

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Carolina Abaunza Moreno

Paid Media Account Manager

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Demi Newlands

Paid Media Account Manager

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Euan Baird

Paid Media Account Executive

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Federico Faverio

Paid Media Account Manager

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Freddie Warner

Senior Paid Media Account Manager

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Joshua Davis

Paid Media Account Manager

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Lauren Hall

Paid Media Account Manager

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Nahom Kahsai

Paid Media Account Manager

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