The ultimate platform for driving B2B growth and conversions.

With 82% of B2B marketers advertising on LinkedIn, this platform offers unmatched potential to effectively reach business professionals. LinkedIn boasts over 400 million users, focusing on industry news, career updates, and peer connections, making it a powerful space for business outreach. Let us align your campaigns with audience behaviour, driving brand awareness, website traffic, and conversions.

Targeted Advertising.

LinkedIn ads allow for precise audience targeting based on job title, industry, seniority, and more. This targeted approach transforms your B2B marketing by reaching decision-makers who matter the most to your business.

Lead Generation and Conversion.

LinkedIn's Lead Gen Forms streamline lead capture, pre-filling forms with LinkedIn profile data for easier completion. This increases lead quality at various sales funnel stages, driving better conversions through targeted follow-up actions.

Brand Awareness and Engagement.

Access a range of ad formats like Sponsored Content, Sponsored InMail, and Display ads to increase brand visibility and engagement. Whether it's in-feed Sponsored Content or direct messages via Sponsored InMail, we ensure your brand stands out on high-traffic LinkedIn pages.

Our LinkedIn ads Services.

Ad copy and design

We craft compelling ad copy and bespoke, brand-consistent imagery for Lead Ads, Video Ads, and Message Ads. Through active testing, we drive higher click-through-rates (CTR) and return on ad spend (ROAS), ensuring your ads resonate with your target audience.

LinkedIn ad strategy

Success starts with targeting the right users at the right time. We conduct strategic audience research, prioritising terms that align with your budget. We adapt our approach as LinkedIn’s placement and targeting options evolve.

Experimentation

We continuously test ad copy and optimise campaigns to boost CTR and ROAS. Experimentation and Conversion Rate Optimisation (CRO) are at the core of our process, ensuring your campaigns achieve maximum performance.

Reporting and optimisation

Our detailed reporting provides a comprehensive view of performance metrics, helping us refine campaigns for continuous improvement. We monitor, analyse, and optimise your campaigns to exceed your objectives.

The different LinkedIn ad formats.

01

Sponsored Content

These are native ads that appear directly in the LinkedIn feed. They can be single-image ads, video ads, carousel ads, or event ads.

02

Sponsored InMail (also known as Message ads)

These ads deliver personalised messages directly to LinkedIn users’ inboxes, creating a direct channel for communication.

03

Text ads

Simple, yet effective, these ads appear at the top or right-hand side of the LinkedIn desktop feed and consist of a short headline, a brief description, and a small image.

04

Dynamic ads

These ads personalise the experience by including the LinkedIn user’s personal information, such as their profile picture or company name, directly within the ad unit. Subtypes include Follower Ads, Spotlight Ads, and Content Ads.

05

Video ads

Part of the Sponsored Content category, these ads autoplay into the user’s feed, delivering engaging and dynamic content that capture the audience’s attention.

06

Carousel ads

Another subtype of Sponsored Content, these ads allow you to showcase multiple images or videos in a single ad unit that users can swipe through, creating a more interactive experience.

07

Lead Gen Forms

These can be associated with Sponsored Content and sponsored inMail. They allow you to capture leads directly on LinkedIn without requiring the user to leave the platform, leveraging pre-filled LinkedIn profile data.

08

Event ads

These help promote your LinkedIn Events directly in the LinkedIn feed, which can drive attendance and engagement for your webinars, workshops, or other event types.

Our work.

Meet our Paid Social team.

Carolina Abaunza Moreno

Paid Media Account Manager

Read bio

Christopher Watson

Head of Paid Media

Read bio

Demi Newlands

Paid Media Account Manager

Read bio

Euan Baird

Paid Media Account Executive

Read bio

Federico Faverio

Paid Media Account Manager

Read bio

Freddie Warner

Senior Paid Media Account Manager

Read bio

Joshua Davis

Paid Media Account Manager

Read bio

Lauren Hall

Paid Media Account Manager

Read bio

Nahom Kahsai

Paid Media Account Manager

Read bio

Seán Murphy

Senior Paid Media Executive

Read bio

Latest insights.

Paid Media

Ben Miller

7 minutes

Getting the Most Out of LinkedIn for Your B2B Advertising

As search evolves beyond keywords and towards a more conversational, AI-powered experience, understanding how to effectively reach your target audience on platforms...

Read Article