Facebook advertising agency, with Passion.

Driving growth through precision-targeted campaigns.

Maximise your reach with Facebook ads.

Fun fact – 59% of Facebook users have interacted with a brand on the platform. With our targeted Facebook advertising, we help your business connect with the right audience, using custom ad formats that drive engagement and conversions.

Highly targeted advertising.

Facebook ads offer unparalleled targeting capabilities based on users’ location, interests, demographics, and behaviours. With Passion Digital, your ads reach the people who matter most to your business.

Cost-effective marketing.

Facebook ads provide a scalable and cost-efficient way to promote your business. With flexible budgeting options, you can optimise campaigns for maximum return, regardless of your company’s size.

Customisable ad formats.

Facebook offers various ad formats to cater to different marketing goals and creative strategies. From single image and video to carousel and collection ads, choose the format that best showcases your products or services.

The different types of Facebook ads.

Static ads

Simple, yet effective, image ads feature a single, high-quality image and can appear in the Facebook News Feed, right column, and Facebook Marketplace. They are ideal for quickly capturing attention and driving traffic to your website or landing pages.

Video ads

Video ads can appear in the News Feed, Stories, and in-stream during Facebook videos. These ads enable businesses to deliver more dynamic and engaging content, showcasing products or services in action, providing tutorials, or sharing customer testimonials.

Carousel ads

Carousel ads allow users to swipe through up to ten images or videos in a single ad. This format is perfect for showcasing multiple products, highlighting different features of a single product, or telling a sequential story.

Slideshow ads

Slideshow ads offer a lightweight alternative to video ads by using a series of still images to create a video-like experience. These ads are ideal for businesses looking to create visually compelling ads without the resources needed for full video production.

Collection ads

Collection ads combine a cover image or video with multiple product images below, allowing users to browse and purchase products directly on Facebook. This format creates a seamless shopping experience by integrating Facebook’s Instant Experience functionality.

Instant Experience (Canvas) ads

Instant Experience ads are full-screen interactive ads that open when a user interacts with them. These ads can include a combination of images, videos, carousels, and product catalogues, providing an immersive and engaging experience.

Stories ads

Stories ads appear in the vertical format within Facebook Stories and allow for fullscreen engagement with photos or videos. These ephemeral ads are great for capturing immediate attention and driving quick actions.

Lead ads

Lead ads feature a form within the ad that users can fill out without leaving Facebook. They are designed to simplify the lead generation process, making it easy to collect user information for newsletters, quotes, or follow-ups

Messenger ads

Messenger ads appear in the Messenger app and can link to a Messenger conversation with your business, facilitating direct communication. They help personalise interactions and provide immediate customer service.

Dynamic ads

Dynamic ads automatically show the right products to people who have expressed interest on your website, mobile app, or elsewhere on the Internet. These ads are highly personalised and update automatically as your product inventory changes.

Event Response ads

Event response ads invite users to engage with events, providing details and encouraging them to respond. These ads help increase attendance and awareness of your scheduled events.

Page Like ads

Page like ads are designed to promote your Facebook page and encourage more users to like it. These ads help build your audience and expand your page’s reach.

Offer ads

Offer ads allow businesses to share discounts or promotions directly through the ad, which users can save and redeem in-store or online. These ads are great for driving immediate sales and customer engagement.

Poll ads

Poll ads allow businesses to engage their audience with interactive polls within the ad. This format can appear in the mobile News Feed and encourages user interaction by asking questions and showing real-time results.

Our Facebook ads services.

01

Ad strategy development

We create custom strategies tailored to your business goals and audience, ensuring your campaigns maximise engagement and ROI.

02

Audience research and targeting

Our team conducts in-depth research to identify and segment your target audience, building custom and lookalike audiences for optimal campaign performance.

03

Campaign setup and management

We handle every detail of campaign setup, from budget allocation to precise ad placements, continuously optimising for success.

04

Retargeting and remarketing

We use advanced retargeting tools to re-engage users who’ve interacted with your brand, increasing the likelihood of conversion.

05

A/B testing

Our data-driven A/B testing approach compares different ad elements, allowing us to optimise campaigns for peak performance.

06

Cross-platform integration

We manage ads across Facebook’s entire network, including Instagram and Messenger, creating a comprehensive, multi-platform strategy.

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Our work.

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Meet our Paid Social team.

Carolina Abaunza Moreno

Paid Media Account Manager
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Christopher Watson

Head of Paid Media
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Demi Newlands

Paid Media Account Manager
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Euan Baird

Paid Media Account Executive
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Federico Faverio

Paid Media Account Manager
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Freddie Warner

Senior Paid Media Account Manager
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Joshua Davis

Paid Media Account Manager
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Lauren Hall

Paid Media Account Manager
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Nahom Kahsai

Paid Media Account Manager
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Seán Murphy

Senior Paid Media Executive
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