• The defining factor for an SEM campaign’s success

Analytics Configuration & Audit

A correct analytics set-up can be the defining factor in whether an SEM campaign is successful or not.

When we take over an existing analytics account it has more than likely been configured incorrectly – whether the code has been added incorrectly, the old non-asynchronous code is still being used, there are no filters/they have been added incorrectly, there are coding conflicts distorting data or the code has only been added on a limited number of pages.

Most of the time the software is not being utilised to its full extent – Google analytics is always developing and being updated and keeping up-to-date with these changes can be a job in itself, but it’s certainly worth it. There are dozens of useful tools and features within Google analytics that will help analyse your data and aid you in making well-informed decisions.

We are passionate about analytics, but we are also passionate about our clients…and thrusting a complicated and often alien system upon them is certainly not the way to get the most out of this insightful information. We deal with all the complications and pass on the results to you in a simple and clear manner, enabling you to digest the information rather than get swamped by it. Some of the features that we find useful within analytics are: custom filters, goals, automated tasks, custom reports, advanced segments, event tracking, visitor flow, funnel visualisation, reverse goal paths, assisted conversions, real time analytics and in-page analytics plus many more.

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