Digital marketing for charities and non-profits.

Drive donations and increase exposure for your charity.

Bringing our passion for digital marketing to charities and non-profits.

As a digital marketing agency with experience in the non-profit sector, we understand your challenges. From maximising limited budgets to building lasting donor relationships across multiple channels. Whether you’re seeking to raise awareness, increase donations or engage volunteers, our team combines strategic insight with compelling storytelling to deliver meaningful impact.

We can help you with:

Raising Awareness.

You can’t create change if people don’t know you exist. With so many causes vying for attention, it’s easy to get drowned out. We help you cut through the noise shining a light on your mission and telling your story with clarity and heart. Through smart targeting and imaginative content, we get your message in front of the people who need to hear it.

Driving Donations.

Raising funds isn’t just about asking, it’s about inspiring. Every donation is a choice to believe in your work and back your vision. We create campaigns that connect emotionally and drive action, turning interest into impact. From Google Ad Grants to paid social, we make every penny count so you can do more of the good stuff.

Engaging Volunteers.

Volunteers are the lifeblood of many charities. Passionate, committed, and willing to give their time to something bigger. But finding them takes more than a sign-up form. We help you reach people who care, with messaging that moves them and journeys that make it easy to get involved. Because when people feel seen, they show up.

Services we offer.

Google Ads Grants

The Ad Grants scheme represents an excellent opportunity to drive quality traffic to your charity’s site at no additional cost. Passion Digital has helped lots of charities obtain Ad Grants and manage them on their behalf.

SEO for charities

For so many companies, natural search engine traffic (SEO) is essential in making a business profitable. A movement of just 1 position in Google can vastly increase the number of visits, enquiries and sales. However, in the not-for-profit sector the benefits aren’t quite so obvious and historically the online channel has been ignored.

Google Ads (PPC) Management for charities

Use Google Ads to get your cause in front of people who are ready to engage. With a smart, data-led PPC strategy, you can appear at the exact moment someone’s searching for what you do. Whether that’s support, services or ways to give. Make the most of every click, stretch your budget further, and turn your Google Ad Grants into results that matter.

Social Media Marketing for Charities

Use social media marketing to expand your reach, engage directly with your supporters, and drive your fundraising efforts. Share your mission, showcase your impact, and build a strong online community. By leveraging social media platforms, you can connect with a wider audience, inspire action, and ultimately raise more support and donations.

Our approach to digital marketing for charities and non-profits.

01

Get to know your cause.

We begin by understanding what drives your organisation, your mission, your audiences, and the challenges you face. We take the time to listen, learn and uncover insight that shapes a strategy rooted in purpose.

02

Build a strategy that works harder.

With your goals at the centre, we create a digital strategy that connects you with the right people. Whether they’re potential donors, service users or volunteers. Every element is designed to make your budget stretch further and deliver lasting impact.

03

Activate with purpose.

From Google Ad Grants and PPC to SEO, content and paid social, we bring your campaigns to life across the channels that matter most. Every action is focused on engagement, awareness and support. No wasted clicks, no fluff.

04

Learn and grow together.

We track performance, share insights, and adjust as we go. Because with the right data and a collaborative approach, we can keep building momentum and help your cause do more good, more often.

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Our work.

nhs
amr-logo
ghurka
malaria-c-logo
asthma and lung logo
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National-Trust

Why Choose
Passion Digital.

  • Mission-driven marketing solutions

    We understand that every pound counts and every campaign must deliver meaningful impact. Our strategies are designed to maximise your reach whilst respecting your budget constraints and amplifying your mission to create lasting change.

  • Compliance meets compassion

    Yes, we do digital and we do it well. But we also understand charity regulations, fundraising guidelines, and the delicate balance between compelling storytelling and regulatory compliance that drives donor engagement and trust.

  • Impact-focused collaboration

    Your mission is our mission. Our collaborative approach ensures you’re involved in every decision, with transparent reporting on how every campaign directly contributes to your charitable objectives and community impact.

Alex Tyers

Senior SEO Account Manager
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Alexandre Hoffmann

Managing Partner & Growth Director
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Ben Miller

Paid Media Account Director
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Carolina Abaunza Moreno

Paid Media Account Manager
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Cecilia de la Viesca

Managing Director, New Business & Marketing
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Christopher Watson

Head of Paid Media
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Demi Newlands

Paid Media Account Manager
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Edward Currie

Senior SEO Account Manager
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Euan Baird

Paid Media Account Executive
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Federico Faverio

Paid Media Account Manager
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Freddie Warner

Senior Paid Media Account Manager
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Joshua Davis

Paid Media Account Manager
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Lauren Hall

Paid Media Account Manager
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Nahom Kahsai

Paid Media Account Manager
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Owen Osztotis

Managing Director & Head of Digital
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Pamela Toro

Senior Marketing and New Business Executive
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Robyn de Wet

SEO Account Manager
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Rosie Dath

Paid Media Account Manager
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Seán Murphy

Senior Paid Media Executive
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Suzannah Simpson

Head of Organic Search
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Marketing insights.

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