Drive donations and increase exposure for your charity.
As a digital marketing agency with experience in the non-profit sector, we understand your challenges. From maximising limited budgets to building lasting donor relationships across multiple channels. Whether you’re seeking to raise awareness, increase donations or engage volunteers, our team combines strategic insight with compelling storytelling to deliver meaningful impact.
Raising Awareness.
Driving Donations.
Engaging Volunteers.
Google Ads Grants
The Ad Grants scheme represents an excellent opportunity to drive quality traffic to your charity’s site at no additional cost. Passion Digital has helped lots of charities obtain Ad Grants and manage them on their behalf.
SEO for charities
For so many companies, natural search engine traffic (SEO) is essential in making a business profitable. A movement of just 1 position in Google can vastly increase the number of visits, enquiries and sales. However, in the not-for-profit sector the benefits aren’t quite so obvious and historically the online channel has been ignored.
Google Ads (PPC) Management for charities
Use Google Ads to get your cause in front of people who are ready to engage. With a smart, data-led PPC strategy, you can appear at the exact moment someone’s searching for what you do. Whether that’s support, services or ways to give. Make the most of every click, stretch your budget further, and turn your Google Ad Grants into results that matter.
Social Media Marketing for Charities
Use social media marketing to expand your reach, engage directly with your supporters, and drive your fundraising efforts. Share your mission, showcase your impact, and build a strong online community. By leveraging social media platforms, you can connect with a wider audience, inspire action, and ultimately raise more support and donations.
01
Get to know your cause.
We begin by understanding what drives your organisation, your mission, your audiences, and the challenges you face. We take the time to listen, learn and uncover insight that shapes a strategy rooted in purpose.
02
Build a strategy that works harder.
With your goals at the centre, we create a digital strategy that connects you with the right people. Whether they’re potential donors, service users or volunteers. Every element is designed to make your budget stretch further and deliver lasting impact.
03
Activate with purpose.
From Google Ad Grants and PPC to SEO, content and paid social, we bring your campaigns to life across the channels that matter most. Every action is focused on engagement, awareness and support. No wasted clicks, no fluff.
04
Learn and grow together.
We track performance, share insights, and adjust as we go. Because with the right data and a collaborative approach, we can keep building momentum and help your cause do more good, more often.
We understand that every pound counts and every campaign must deliver meaningful impact. Our strategies are designed to maximise your reach whilst respecting your budget constraints and amplifying your mission to create lasting change.
Yes, we do digital and we do it well. But we also understand charity regulations, fundraising guidelines, and the delicate balance between compelling storytelling and regulatory compliance that drives donor engagement and trust.
Your mission is our mission. Our collaborative approach ensures you’re involved in every decision, with transparent reporting on how every campaign directly contributes to your charitable objectives and community impact.
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