Establish authoritative brand entities that AI systems recognise and trust.
Modern search engines and LLMs like Gemini, ChatGPT, and Perplexity use entity-based understanding to deliver answers, not just keywords. Your brand’s representation as an entity across Wikidata, structured data, and authoritative sources is crucial for visibility in AI search and knowledge-powered platforms.
We optimise your entity relationships and positioning through three key approaches.
Link thematic properties already existing in Wikidata to increase contextual understanding by LLMs and search engines.
Ensure your entity is described by authoritative external sources - one of the most important trust signals for AI systems.
Reinforce your brand's identity across different platforms to consolidate entity understanding and eliminate confusion.
We create or enhance your Wikidata entity with comprehensive property statements including business type, location, industry, founding details, and official website links. This establishes your brand as a recognised entity in the world’s largest knowledge base.
We implement comprehensive Schema.org markup across your website, going beyond basic organisation schema to include services, people, topics, and other relevant entity types that provide maximum context to AI systems.
✓ Enhanced Entity Understanding:
AI systems better comprehend your business context and offerings.
✓ Improved Search Features:
Eligibility for rich snippets, knowledge panels, and AI overview inclusions.
✓ Cross-Platform Consistency:
Unified entity representation across all digital touchpoints.
We audit your backlinks and citations and ensure consistency in anchor texts to prevent entity confusion. This includes reviewing how your brand is referenced across the web and optimising these citations for clear entity recognition.
✓ Anchor text consistency across all backlinks
✓ Brand name variations and how they’re referenced
✓ Entity disambiguation (e.g., preventing confusion between similar company names)
✓ Authoritative source citations and their quality
Establish your brand as an authority within AI systems.
What You’ll Achieve
✓ Enhanced recognition and understanding by AI systems and search engines
✓ Increased likelihood of appearing in knowledge panels and AI overviews
✓ Improved semantic search performance and entity-based query results
✓ Stronger brand authority signals across the entire knowledge ecosystem
✓ Enhanced performance in voice search and conversational AI platforms
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