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The role of the journalist is no longer limited to writing a story and sharing it with an editor. The growth of digital content had its effect on how journalists research and write their news stories. Understanding your audience and what content increases readership is key for successful content planning.
Join this in-person training to learn
- Why is SEO valuable to journalists?
- Understanding keywords & search intent
- Free analysis tools
- How to write to increase search traffic and readership
- Technical SEO: What’s important for journalists