How Passion Digital Solves Your Growth Goals
One integrated strategy that gets your business featured across all AI platforms, not just Google.
Get Featured in ChatGPT & AI Answers
When customers ask AI about your industry, you'll be the answer they get.
Dominate Google AI Overviews
Appear in the AI-powered results shown to millions of searchers daily.
Outrank Competitors in AI Search
Be the brand AI recommends while competitors stay invisible.
Future-Proof Your Visibility
Stay ahead as search evolves, optimise for both traditional rankings and emerging AI platforms simultaneously.
Our Clients
How Shoosmiths Serious Injury Achieved 3,000% Growth in Organic Clicks Through Strategic SEO Transformation
Challenge:
The legal sector is a battlefield for organic search visibility, with established firms dominating the landscape. While Shoosmiths Serious Injury had the expertise and commitment to succeed, they needed an innovative SEO strategy to gain traction in the competitive market. With their reliance on costly marketing collectives and rising paid media CPCs, finding a sustainable, cost-effective solution became critical. They also faced the challenge of securing active participation from time-poor legal experts for content creation.
How We Solved It:
- Conducted comprehensive audit focusing on E-E-A-T and technical SEO, followed by personalised onboarding sessions with legal experts to secure content collaboration
- Designed new service page templates highlighting E-E-A-T signals, featuring case studies, advisor profiles, Trustpilot reviews, and awards
- Revamped site architecture with a hub-and-spoke model, including redesigned mega menu and URL structure for improved navigation
- Conducted comprehensive content audit focusing on repurposing existing content, consolidating similar pages, transforming news pages into valuable guides, keyword mapping, cannibalisation removal, and filtering irrelevant traffic
+3,000%
Organic Clicks YoY
(Birth Injury)
+213 New Page 1 Keywords
+70 New Position 1 Keywords
46.2 → 13 Average Ranking Position
How Octopus Investments Achieved 47 Featured Snippets and Grew Organic Traffic by 22.6%
Challenge:
Octopus Investments, an investment company managing £10.5 billion on behalf of retail and institutional investors, needed to grow relevant organic traffic to support their key retail products and increase their page 1 rankings and visibility. They required a strategic approach to compete in the competitive financial services sector and improve their search engine presence.
How We Solved It:
- Implemented a hub and spoke content strategy combining new content creation, schema markup, and technical SEO fixes
- Consolidated existing pages with similar focus and created new content based on competitor gap research
- Optimised existing guide content based on search intent with a focus on achieving featured snippet answers within Google's SERPs
- Developed targeted content around key retail products to improve visibility and rankings
+22.6% Organic Clicks to Main Hub (YoY)
+47 New Featured Snippets
+50 Keywords in Top 3 Positions
People First
Our team has been mastering search since 2012. Now we're leading the AI search revolution with human expertise at the core.
Deep Technical Expertise
We understand how LLMs actually work, not just surface-level tactics. Our strategies are built on real AI system knowledge.
Cutting-Edge Technology
We have the right tools and tracking to deliver AI-powered marketing solutions with precision. Your brand stays ready to compete.
Integrated Approach
GEO works alongside your SEO, PPC, and content, amplifying results across every channel.
How It Works
Our 6-Step GEO Process
Latest insights.
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