Navigating the Future of Digital Discovery: AI, Search and Strategy for Leading Brands
As the digital landscape evolves, so too must the way financial institutions, law firms and other professional services providers position themselves in an increasingly complex online environment. From search engine results to social discovery and AI-driven platforms, your next client might not be looking for you where you expect.
Join us at Caravan, Covent Garden, for a private breakfast event designed specifically for marketing and business development leaders. You’ll hear from industry experts, analysts and innovators shaping the future of search, visibility and digital engagement in professional B2B and B2C markets.
What you’ll gain.
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A clear understanding of how AI and Large Language Models (LLMs) are influencing search behaviours, brand research, client vetting and reputation monitoring
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Insight into how your brand can optimise its visibility across Google, emerging AI tools and social platforms like LinkedIn and YouTube, where modern decision-makers seek credible partners
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Practical strategies to future-proof your digital marketing, SEO and content strategy for a world where trust, relevance and discoverability are more critical than ever
Why this matters now.
Today’s client journey rarely starts with a direct enquiry. It begins with quiet research on search engines, through peer networks and increasingly through AI-driven assistants. As these tools rewrite how information is found, brands that fail to adapt risk falling behind more agile competitors.
This session will cut through the jargon and provide actionable insights for:
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Enhancing search visibility and authority across all sectors
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Understanding how generative AI agents and deep research perceive and rank brand-level content
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Crafting content strategies that align with client needs, from due diligence to decision-making
Speakers.
The search shift: How changing behaviour is rewriting the rulebook
Suzannah Simpson – Head of Organic Search at Passion Digital
Suzannah (or Suze, as she’s better known) brings over eight years of digital marketing experience to the table, with a sharp focus on content strategy, technical SEO and on-site search performance. As Head of Organic Search at Passion Digital, she leads a team of 10 specialists delivering high-impact campaigns across professional services, B2B and travel sectors.
With a particular flair for translating complex search trends into actionable strategies, Suze will open the session to unpack the most significant shifts in how users search, where they search, and what that means for leading brands. Her perspective will bridge technical SEO with client-centric strategy, highlighting how AI, social search and LLMs are reshaping organic visibility.
Implementing AI Search strategies in practice
Alex Hoffmann – Growth Director at Passion Digital
Alex Hoffmann is Passion Digital’s Growth Director and in-house expert on AI and Search Innovation. Alex plays a pivotal role in shaping digital strategies that help clients adapt, compete and thrive in a search environment undergoing rapid transformation.
In this session, Alex will provide a deep dive into how industry leaders can safeguard and grow their digital visibility by adapting to AI-powered search. As Large Language Models, featured snippets, and AI Overviews begin to reshape how decision-makers find and assess expertise, brands that fail to optimise for these formats risk being bypassed.
Client in focus: Adapting SEO strategy for the AI era
Edward Currie – Senior SEO Account Manager at Passion Digital
Edward Currie (or Eddy, as he’s better known) is a data-led SEO strategist with six years of agency experience across industries including financial services, property, ecommerce and online education. At Passion Digital, he’s known for his methodical approach to technical SEO, strategic insight, and enthusiasm for the ever-evolving search landscape.
At the event, Eddy will be joined by the Digital Lead from one of his key clients, Octopus Investments, to explore how they’re evolving their SEO strategy to remain visible and valuable in a changing digital ecosystem. The conversation will centre on their collaborative efforts to boost owned featured snippets and gain greater prominence within AI Overviews, as search increasingly shifts towards machine-curated results.
Why brand strategy now powers performance
Megan Butler – Co-Founder of Reason Being
Megan Butler is the co-founder of Reason Being, an audience, brand and cultural intelligence practice recently launched in May 2025 with business partner Rachel O’Sullivan. Previously Chief Strategy Officer at two full-service agencies, Meg has spent over two decades shaping strategic direction for major brands, government departments and global campaigns.
Her multi-disciplinary career spans brand, media, PR and creative strategy, with a consistent focus on simplifying complexity and unlocking cultural insight. At the forefront of agency innovation, Megan has also led AI strategy initiatives and developed award-winning brand platforms.
How AI search is reshaping visibility, reputation and discoverability
Good marketers have always known you can’t separate the long from the short of it. Today’s shifts in AI search and discovery mean brand strategy, reputation, and visibility are no longer just “nice-to-haves” but critical performance issues. This session explores why brand and PR are back at the top of the agenda and what CMOs and marketers need to do to stay seen.
The event.
When? Thursday, 24th July 2025
Time? 8:30 am – 11:30 am (Breakfast included!)
Where: The Green Room at Caravan, Covent Garden, 30-35 Drury Lane, London WC2E 9NA (Nearest Tube stations are Holborn and Covent Garden)
Who should attend?
Heads of Marketing, Digital Leads, Business Development Directors, and Communications Managers, anyone responsible for ensuring their organisation stays visible and relevant in an AI-driven, search-led world.
Why attend?
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Connect with peers facing similar challenges in visibility and positioning
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Get expert guidance on aligning digital efforts with shifting user behaviours
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Walk away with a roadmap tailored to your sector and your goals
Places are limited – secure yours today.