Navigating the Future of Digital Discovery: AI, Search and Strategy Impact Your Customer
The digital world is constantly changing, and we know you’re always looking for the best ways to connect with your customers. In today’s complex online environment, from search engine results to social platforms and AI-driven tools, your next customer might not be looking for you where you expect.
That’s why we’re bringing all our clients together for a private breakfast event, so we can showcase our learnings and applications on how we are processing the Future of Search. We’ll be at Caravan, Covent Garden, to bring you insights from industry experts and innovators who are shaping the future of search, visibility and digital engagement for both B2B and B2C markets.
What you’ll gain.
This event is all about equipping you with the knowledge and strategies to ensure your business remains discoverable and relevant to your target audience. You’ll walk away with:
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A clear understanding of how AI and Large Language Models (LLMs) are influencing search behaviours, brand research, client vetting and reputation monitoring
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Insight into how your brand can optimise its visibility across Google, emerging AI tools and social platforms like LinkedIn and YouTube, where modern decision-makers seek credible partners
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Practical strategies to future-proof your digital marketing, SEO and content strategy for a world where trust, relevance and discoverability are more critical than ever
Why this matters now.
Today’s customer journey rarely starts with a direct enquiry. It begins with quiet research on search engines, through peer networks and increasingly through AI-driven assistants. As these tools rewrite how information is found, brands that fail to adapt risk falling behind more agile competitors.
This session will cut through the jargon and provide actionable insights for:
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Enhance your organisation’s search visibility and authority
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Understand how generative AI agents and deep research perceive and rank your brand-level content
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Craft content strategies that truly align with your clients’ needs, from their initial due diligence to their final decision-making
Your expert speakers.
The search shift: How changing behaviour is rewriting the rulebook
Suzannah Simpson – Head of Organic Search at Passion Digital
Suzannah (or Suze, as she’s better known) brings over eight years of digital marketing experience to the table, with a sharp focus on content strategy, technical SEO and on-site search performance. As Head of Organic Search at Passion Digital, she leads a team of 10 specialists delivering high-impact campaigns across professional services, B2B and travel sectors.
With a particular flair for translating complex search trends into actionable strategies, Suze will open the session to unpack the most significant shifts in how users search, where they search, and what that means for leading brands. Her perspective will bridge technical SEO with client-centric strategy, highlighting how AI, social search and LLMs are reshaping organic visibility.
Implementing AI Search strategies in practice
Alex Hoffmann – Growth Director at Passion Digital
Alex Hoffmann is Passion Digital’s Growth Director and in-house expert on AI and Search Innovation. Alex plays a pivotal role in shaping digital strategies that help clients adapt, compete and thrive in a search environment undergoing rapid transformation.
In this session, Alex will provide a deep dive into how industry leaders can safeguard and grow their digital visibility by adapting to AI-powered search. As Large Language Models, featured snippets, and AI Overviews begin to reshape how decision-makers find and assess expertise, brands that fail to optimise for these formats risk being bypassed.
More speakers to be announced.
The event.
When? Thursday, 3rd July 2025
Time? 8:30 am – 11:30 am (Breakfast included!)
Where: The Green Room at Caravan, Covent Garden, 30-35 Drury Lane, London WC2E 9NA (Nearest Tube stations are Holborn and Covent Garden)
Who should attend?
Anyone responsible for ensuring their organisation stays visible and relevant in an AI-driven, search-led world.
Why attend?
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Connect with peers facing similar challenges in visibility and positioning
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Get expert guidance on aligning digital efforts with shifting user behaviours
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Walk away with a roadmap tailored to your sector and your goals
Places are limited – secure yours today.