Generative AI Optimisation for B2B Businesses

The Future of Search is Here… Are You Ready?

When

15th May 2025

Where

The Green Room at Caravan, Covent Garden

The Future of Search is Here… Are You Ready?

Are you ready to make the right decisions on how to show up on the SERPs, within LLMs and across social platforms? Your B2B business needs a powerful marketing and lead generation strategy to succeed.

Join us for an exclusive breakfast event at Caravan Covent Garden, where we’ll serve up expert insights alongside a delicious breakfast. You’ll leave with a full stomach and a clear roadmap to enhance your SEO, position yourself in front of your B2B audience and increase your brand’s visibility in AI-driven and social search results.

Staying ahead of user trends is crucial for the sustained success of your business. Large Language Models (LLMs) and AI-driven search algorithms are reshaping how consumers search, engage and make decisions online. This includes how they discover and interact with brands on social media. The shift in user habits presents both a challenge and an opportunity for businesses to adapt and thrive.

This exclusive event will focus on future-proofing your business in the face of these changes, providing you with the insights and strategies needed to stay competitive in an AI-powered, search-centric and socially connected world. Whether you’re looking to optimise your SEO strategies, improve user engagement across multiple channels, or embrace new technologies, this event will equip you with the knowledge and tactics needed to lead the way.

What you’ll learn.

Search is evolving fast and AI is leading the charge. This breakfast event is designed for forward-thinking B2B marketers looking to evolve their strategies in an AI-driven world that is influencing purchase decisions across search engines and social networks. If your brand isn’t showing up, your competitors are.

B2B lead generation comes with its own set of challenges—longer sales cycles, multiple decision-makers and the increasing need for tailored high-intent engagement. As search and social behaviours shift, understanding how AI impacts your discoverability and content strategy is crucial for maintaining a competitive edge.

We’ll cut through the noise and show you how to leverage search to:

  • Increase your brand’s visibility in AI-driven search results and on social platforms
  • Develop future-ready content strategies that align with how buyers search and engage
  • Understand AI’s impact on business rankings, visibility and engagement on SERPs and within social channels

Those who adapt will stay ahead!

Speakers.

Alex Hoffmann – Managing Partner and AI & Search Innovation Specialist at Passion Digital, part of the Leadership team that drives growth and innovation. Highly analytical and inquisitive, Alex’s passions are based in technology and data science, making sure he’s always ahead of the game.

More speakers to be announced!

The event.

When? Thursday 15th May 2025

Time? 9:00 am – 12:00 am (Breakfast included!)

Where: The Green Room at Caravan, Covent Garden, 30-35 Drury Ln, London WC2E 9NA (Nearest Tube stations are Holborn and Covent Garden)

Why attend?

  • Network with fellow B2B marketing leaders and digital disruptors
  • Get expert insights tailored to the future of search and AI
  • Leave with a clear strategy to optimise your business for the evolving search landscape

Spots are limited—secure your place today.