Are you ready to make the right decisions on how to show up on the SERPs, within LLMs and across social platforms? Your B2B business needs a powerful marketing and lead generation strategy to succeed.
Join us for an exclusive breakfast event at Caravan Covent Garden, where we’ll serve up expert insights alongside a delicious breakfast. You’ll leave with a full stomach and a clear roadmap to enhance your SEO, position yourself in front of your B2B audience and increase your brand’s visibility in AI-driven and social search results.
Staying ahead of user trends is crucial for the sustained success of your business. Large Language Models (LLMs) and AI-driven search algorithms are reshaping how consumers search, engage and make decisions online. This includes how they discover and interact with brands on social media. The shift in user habits presents both a challenge and an opportunity for businesses to adapt and thrive.
This exclusive event will focus on future-proofing your business in the face of these changes, providing you with the insights and strategies needed to stay competitive in an AI-powered, search-centric and socially connected world. Whether you’re looking to optimise your SEO strategies, improve user engagement across multiple channels, or embrace new technologies, this event will equip you with the knowledge and tactics needed to lead the way.
What you’ll learn.
Search is evolving fast and AI is leading the charge. This breakfast event is designed for forward-thinking B2B marketers looking to evolve their strategies in an AI-driven world that is influencing purchase decisions across search engines and social networks. If your brand isn’t showing up, your competitors are.
B2B lead generation comes with its own set of challenges—longer sales cycles, multiple decision-makers and the increasing need for tailored high-intent engagement. As search and social behaviours shift, understanding how AI impacts your discoverability and content strategy is crucial for maintaining a competitive edge.
We’ll cut through the noise and show you how to leverage search to:
- Increase your brand’s visibility in AI-driven search results and on social platforms
- Develop future-ready content strategies that align with how buyers search and engage
- Understand AI’s impact on business rankings, visibility and engagement on SERPs and within social channels
Those who adapt will stay ahead!
Speakers.
The search landscape evolved: Navigating today and predicting tomorrow’s trends
Frank Harrison – Frank is an industry-renowned data and science expert, heading up R&D departments to help brands grow for leading global agencies, including Publicis Media and ZenithOptimedia. In 2020, he founded Croft Analytics, where he provides consulting services and develops unique, data-driven tools to enhance brand performance. During the event, Frank will offer an insightful overview of the significant shifts in the search landscape since the last major changes, alongside his predictions for search technology and user behaviour in the next 12 months.
Don’t get left behind: Generative AI Optimisation for B2B visibility and growth
Alex Hoffmann – Alex is the Growth Director and AI & Search Innovation Specialist at Passion Digital, a key member of the leadership team driving growth and innovation. Highly analytical and inquisitive, with a passion for technology and data science, Alex ensures Passion Digital stays ahead of the curve. At the event, Alex will share practical takeaways for B2B brands to maintain visibility, offering crucial insights and strategies for staying competitive in an AI-powered, search-centric, and socially connected world. Attendees will gain actionable knowledge to optimise SEO, improve engagement, and embrace new technologies to lead in their respective fields.
The AI lens: How deep research agents see your brand
Marenco Kemp – With over two decades in analytics, advertising, and commercial leadership at companies such as Google, Microsoft, and Uber, Marenco Kemp now leads Brandweave as Founder and CEO. He enables brands to navigate the evolving digital landscape by providing crucial understanding of how AI deep research agents perceive them.
Cloud Gateway’s journey: Adapting B2B marketing for the AI-powered search landscape
Myles Clarke – Myles has been an integral part of Cloud Gateway since 2017, bringing nearly a decade of tech and digital expertise to the senior leadership team.
Myles is not just a strategist but a passionate collaborator, working closely with clients and partners to craft and execute impactful campaigns, content, and events that highlight Cloud Gateway’s value proposition and expertise. His role as Marketing Director involves aligning marketing, brand, and communications strategies with the company’s growth plans. He is the driving force behind our strategic outreach efforts, contributing to the overall success of Cloud Gateway. Myles is passionate about ensuring the company’s unique offering is effectively communicated to the market. At the Future of Search event, Myles will share insights into how Cloud Gateway is future-proofing its B2B strategy to keep pace with Generative AI for SEO.
The event.
When? Thursday, 15th May 2025
Time? 8:30 am – 11:30 am (Breakfast included!)
Where: The Green Room at Caravan, Covent Garden, 30-35 Drury Ln, London WC2E 9NA (Nearest Tube stations are Holborn and Covent Garden)
Why attend?
- Network with fellow B2B marketing leaders and digital disruptors
- Get expert insights tailored to the future of search and AI
- Leave with a clear strategy to optimise your business for the evolving search landscape
Spots are limited—secure your place today.