MAD Fest 2025

MAD Fest 2025

We’re heading to Mad Fest London 2025!

As a Stellar agency blending performance with imagination, Passion Digital is excited to return to MAD//Fest, and this year, we’re doing more than just turning up, we’re sparking conversations that matter. Together with Pixis, we’ll be diving into how AI is shaping marketing today and where real strategic thinking still leads the way.

Why we’re going.

We believe digital marketing should be imaginative and impactful. That’s why we’re proud to support an event that brings together curious minds, bold brands and ideas with real momentum. At MAD//Fest, we’re championing smarter, more joined-up marketing where creativity and performance don’t just co-exist, they power each other. What to expect

Catch us at the AI + Innovation Stage, where we’re teaming up with Pixis to cut through the noise around AI. Alexandre Hoffmann, Passion’s own Growth & Innovation Director, from Passion Digital, joins Marilyn Valace, Global Head of Revenue at Pixis, for a fireside chat that challenges the clichés and digs into what’s actually useful for marketers.

The details.

Prompt responsibly: AI’s not your strategy.

:spiral_calendar_pad: Tuesday 1st July 2025
:clock4: 16:10–16:25
:round_drawing_pin: AI + Innovation Stage (in partnership with DEPT)

Expect a sharp take on agentic AI, where automation works (and where it doesn’t), and how to stay strategic when everyone’s chasing the next shiny tool.

Come say hello.

We’ll be at the event all 3 days, ready to talk performance, imagination and everything in between. Drop by the Pixis stand, grab a coffee and let’s chat about how Passion Digital can help you imagine better.

Get your tickets.