Guests joined us for an exclusive evening at Passion Digital HQ in Holborn Tower, where we brought together our valued clients for a special panel event focused on maximising the power of influencers and social media.
This exciting event featured a panel of industry experts and influencers including:
Harry Seaton – Founder of Fluential and moderator for the panel. Harry entered the world of content creation at the ripe age of 16 and became one of the UK’s fastest-growing creators on Facebook. He has since moved further into the monetisation of not just his own audience but also launched his own influencer marketing agency to help brands with great messages grow and support young creatives in realising the endless opportunities in the space.
Alexandre Hoffmann – Managing Partner at Passion Digital. Alex heads up innovation at Passion Digital and, as an SEO expert with over 10 years of experience, has seen how search has evolved over time and how important social and community forums are becoming for brands’ search strategies.
Matt Rook – Founder & Managing Director at Hotwolf. Hotwolf is a creative agency that helps brands stand out from the crowd on TV as well as social. Matt was at the forefront of influencer marketing at its conception and has seen it morph into what it’s become for brands today.
Hannah Blake – Co-Founder & Managing Director at Eliza. Eliza is the UK’s fastest growing fashion and beauty publisher and has built a huge online and particularly strong social presence.
Robbie Knox – Influencer and podcast host, known from Soccer AM. Robbie has collaborated with a variety of brands including Greater Anglia Rail.
Jade Vanriel – Influencer specialising in property, lifestyle, and travel. Jade has worked extensively with mainstream media and the press.
Together we discovered the latest trends in the social and influencer space, receiving valuable insights to take their brands to the next level.
Couldn’t make it? Here are some key takeaways from the event:
- Search has become so much more than just Google. Social is a huge platform that search marketers must have a strategy for to capture their audience at each stage of their journey
- When using influencers, it’s important to involve them in the creative process to get the best results for the campaign. They know their audience and how messages will resonate with them
- Convincing team members to take the plunge with a campaign on an emerging social platform or using influencers is challenging, but pulling in what competitors are doing to convince your team that your brand will fall behind if you stay inactive is a great way to get buy-in
- Social and influencer strategies are not limited to B2C businesses. There is a huge number of content creators out there working in very specific niches. B2Bs, don’t let the opportunity pass you by!