An expert panel with Passion Digital, Be Addressable and Hotwolf
Join us for a thought-provoking panel exploring the future of addressable media.
As the digital media landscape continues to evolve, so does the definition of performance. In collaboration with our partners at Be Addressable and Hotwolf, we’re bringing together industry leaders to explore how addressable media might just be the next frontier in performance marketing.
We’ll dive into how the media landscape is shifting, what this means for brands, and how you can stay ahead by gaining a competitive edge.
This is more than just a panel — it’s a chance to connect, collaborate, and spark fresh thinking.
The event:
When? Thursday 24th April 2025
Time? 3:00pm – 6:00pm (Drinks and nibbles to follow)
Where? Passion Digital HQ and Truckles Bar (Nearest Tube stations are Holborn and Tottenham Court Road)
Agenda
3:00 PM – Guest arrival
3:30 PM – Panel discussion begins
4:15 PM – Panel ends
4:30 PM onwards – Drinks and networking at Truckles Bar
Meet the Panellists
Moderator:
Chily de la Viesca – Managing Director, Passion Digital
Chily is a seasoned professional in the field of digital marketing with over 12 years of experience. Her expertise predominantly lies within organic digital marketing, but her passion is client service and building strong relationships. Chily will introduce the panel, guide the conversation, and ensure the session covers key themes across media, data and creative.
Owen Osztotis – Managing Director, Passion Digital
With over 15 years at London’s top digital performance agencies, Owen’s a veteran in digital planning and strategy. He’s spearheaded successful campaigns for industry giants like Aviva, Mercedes-Benz, Nectar and OnePlus. Speaking on the evolution of performance and paid media and how addressable solutions enhance campaign effectiveness.
Rachel Hall – Co-Founder, Be Addressable
Launching Be Addressable with Charlie Makin, the UK’s first specialist addressable media agency. Be Addressable launched with a number of clients, including Airband, an innovative broadband provider. Working on Airband at Pintarget, we won the Thinkbox TV Planning Award for best use of a small budget in 2023. Rachel will be ffering insights into the principles of addressable media, the role of data, and how brands can achieve greater personalisation.
Charlie Makin – Co-Founder, Be Addressable
Launching Be Addressable with Rachel Hall, the UK’s first specialist addressable media agency. Charlie is the Strategy Director. Be Addressable has launched last year with a number of clients, including Airband, an innovative broadband provider that previously worked with the team and won the Thinkbox TV Planning Award for best use of a small budget in 2022. He will be focusing on the changing TV landscape, the rise of Connected TV and the shift from traditional to data-led, addressable campaigns.
Matt Rook – Founder & Managing Director at Hotwolf.
Hotwolf is a creative agency that helps brands stand out from the crowd on TV as well as on social media. He will be sharing best practices on creative strategy and production for addressable formats, including how to develop content that performs across platforms.
Why attend?
- How paid media and addressable strategies are converging
- The role of data and creative in successful campaigns
- Trends in CTV and what’s next for TV advertising
- Practical examples and fresh thinking from the experts
- Enjoy post-panel drinks at Truckles with our team
Interested?
Drop your Account Manager an email to sign up.