The way your customers research, discover and choose businesses is changing again. Is your brand showing up where they’re actually looking?
Search is evolving faster than it has in a decade. Google is no longer the only place your customers are searching. AI Overviews, ChatGPT, Gemini and other AI platforms are increasingly shaping how people discover brands, research their options and make decisions,while the lines between organic, paid and AI search continue to blur.
And now, with advertising becoming part of the ChatGPT experience, there’s another major shift for marketers to understand.
Following our Future of Search event earlier this year, we’re back with a newly updated session for October, looking at what has changed, what we’re seeing in the data and what marketing leaders should be preparing for next.
The Future of Search is our free breakfast session for marketing leaders who want practical answers about where search is heading.
What you’ll learn.
- The search shift — where your audience is actually going, from Google and AI Overviews to ChatGPT and other AI platforms, and what changing search behaviour means for brand discovery
- How to show up in AI search — what actually influences whether your brand is surfaced and cited by AI, including content, authority, technical foundations and entity optimisation
- ChatGPT Ads and the next era of paid search — what advertising within ChatGPT could mean for marketers, how paid discovery is evolving beyond traditional search engines and what brands should be thinking about now
- What the data is telling us — the latest trends and insights we’re seeing across search, including the changing relationship between visibility, impressions, clicks and traffic
- Bringing paid, organic and AI search together — how to think about your search strategy as one connected ecosystem rather than separate channels, and where to prioritise your budget and resources
Who you’ll hear from.
You’ll hear from specialists working at the forefront of organic search, paid media and AI search, sharing what we’re seeing across real campaigns and what it means for marketers planning for 2027.
The State of Search
Cecilia “Chily” de la Viesca – Managing Director, Passion Digital
Chily will set the scene on the state of search and how rapidly changing customer behaviour is reshaping the digital landscape. She’ll explore the shift from traditional search towards AI-powered discovery, what the latest data tells us, and what these changes mean for brands and marketing leaders.
Getting Found in the Age of AI
Suzannah Simpson – Head of Organic Search, Passion Digital
Suze leads Passion Digital’s Organic Search team and specialises in SEO and the evolving world of AI search. She’ll unpack how AI platforms find, understand and cite brands, and share practical ways marketers can strengthen their content, authority and technical foundations to improve visibility across both traditional and AI-powered search.
The Future of Paid Search
Demi Falzon – Senior Paid Media Account Manager, Passion Digital
Demi specialises in paid media and performance marketing, helping brands turn changing customer behaviour into effective acquisition strategies. She’ll explore how AI is transforming paid search and discovery, including ChatGPT Ads and conversational advertising, and what marketers should be doing now to prepare their paid media strategies for what comes next.
The Future of Visibility: Why Human Content Will Matter More Than Ever
Jo Robb – Co-founder,Frontier15
Jo Robb is a professional writer, content strategist and co-founder of Frontier15, an agency helping brands build visibility in AI search. Having spent over a decade creating content for businesses and global brands, Jo brings a distinctly human perspective to the world of GEO. She believes AI can be an extraordinary tool for research, organisation and scale, but that original thinking, genuine expertise and a recognisable human voice have never mattered more. Through Frontier15, she combines measurable AI visibility strategy with content that people actually want to read, helping brands become more visible without losing the character that makes them worth finding.
The details.
When? Wednesday, 14th October 2026
Time? 8:30 am – 11:30 am (Breakfast and networking included)
Where? Caravan Covent Garden, 30–35 Drury Lane, London WC2B 5RH
Free to attend — places are limited.
