Are you ready to make the right decisions on how to show up on the SERPs, within LLMs and across AI Search? Your business needs a powerful marketing and lead generation strategy to succeed.
Search is changing faster than it has in a decade and for finance brands, that’s not a threat, it’s an opening. The rules for showing up on Google, inside AI answers and across the wider web are being rewritten. he brands that understand the new game will win the visibility, and the customers, that everyone else is about to lose.
The Future of Search is our free, morning session on AI search for marketing leaders. Over breakfast, the Passion Digital team will walk you through how AI search platforms, Google’s AI Overviews and Generative Engine Optimisation (GEO) are reshaping organic visibility, and why, in 2026, organic and paid simply aren’t separate conversations any more.
This is the first Future of Search of 2026. We ran three editions last year, and we’re back, refreshed, re-researched and ready to share how much has shifted in twelve months, and exactly what you should be doing next.
What you’ll learn.
Here’s what we’ll get into:
- The search shift — where your audience is actually going. AI chatbots, AI Overviews, zero-click results and the “great decoupling” of impressions and clicks, backed by real data from live accounts
- The practical response — how to get your brand cited by AI, not just ranked by Google. Content, technical foundations and entity optimisation that genuinely move the needle
- The paid dimension — what changing search behaviour means for paid efficiency and your 2026 acquisition budget
- A finance-sector view — what running organic and paid together actually looks like, straight from a global payments brand
Who you’ll hear from.
You’ll hear from people who do this every day. including Managing Director Chily de la Viesca, Head of Organic Search Suzannah Simpson and Senior Account Manager Robyn De Wet, alongside special guest Robin Olsson, Director of Digital Marketing & Revenue Operations at Splitit, who’ll share how the global payments brand brings search and paid together in the real world.
The details.
When? Thursday, 9th July 2026
Time? 8:30 am – 11:30 AM (breakfast and networking included)
Where? The Green Room at Caravan, Covent Garden, 30-35 Drury Lane, London WC2B 5RH (Nearest Tube stations are Holborn and Covent Garden)
Free to attend — places are limited.
