Lexington


WORDPRESS MULTI-SITE, RESPONSIVE WEB DEVELOPMENT
FOR PREMIUM CATERING and reception SERVICE

Read On
Background

London-based Lexington provide catering and front-of-house services for the corporate sector and got in touch with Passion Digital in order to work with their design partners to re-develop their website as a truly modern brochure of their services.

3
site WordPress network
8
weeks project delivery
40%
decrease in bounce rate
objective

Lexington were recently acquired by their new parent company, Elior – one of the biggest providers of catering services in Europe. We needed to develop a website that presented their new corporate face (Team Lexington) alongside a re-development of their existing services websites (Lexington Catering and Lexington Reception Services).

Building this in a way that’s fully mobile responsive was the most important requirement for this project. We would have to fill the role of design consultant in order to ensure the website is designed for the new mobile web landscape.

approach

The old Lexington group websites were unfriendly, unwieldy and undoubtedly text heavy. The new designs adopted a more visual and photographic style in order to emphasise the human, customer-focused qualities of their services. We consolidated all three Lexington websites using WordPress as a multi-site network so each site could be administrated through a single admin interface.

This method increased the efficiency of the project by using variations of the same essential theme and code base for each site. This also allowed us to rapidly iterate for mobile devices and roll out unique instances of complex functionality across all three sites.

See It In Action
Delivery

We’re very proud of the Lexington websites as it was one of our first major projects and we were able to deliver this on time and on budget. Infact, the launch corresponded with the big announcement of their acquisition and was incredibly well received by all stakeholders.

Feedback

“Passion helped us create three new websites for Lexington. They are incredibly easy to work with, answering questions quickly, clearly and with patience (for those of us who are less technically advanced!) over email, phone, skype or even in their office. The entire team have been great to work with.They have created websites that are incredibly user friendly and it’s changed the way we work online”.

Iona McCaie Marketing Manager, Lexington

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