Westminster and City


FULLY RESPONSIVE WEBSITE RE-DESIGN, MEMBER
LOGIN AND BESPOKE E-COMMERCE FUNCTIONALITY

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Background

Westminster and City offer great conferences and networking opportunities for senior figures in the financial services industry. The main focus was to incorporate online registration and payment functionality, whilst bringing the site up to date with a professional, modern design.

objective

Westminster and City approached us with the intention of overhauling their online presence with a clean, professional, fully responsive e-commerce platform, allowing users to browse and register for upcoming conferences as well as order past conference materials.

The site required a simple, hassle-free solution for browsing upcoming conferences and registering one or multiple delegates for a specific event. The registration process also had to cater to the current ticketing format of providing different options and prices depending on if the customer is registering for one day, two days, or registering multiple delegates.

Ultimately, the site’s main purpose is to inform and sell to existing customers, attract new ones and portray an appropriate company image.

approach

To help achieve the fresh, modern aesthetic they were looking for, we were given the freedom to update the branding by introducing a new colour palette and typeface, while retaining the company values of providing a professional, high quality service.

The main challenge of the project was coming up with a simple solution which catered to the needs of the ticketing format, while providing customers with a quick and easy registration process. For this we came up with a bespoke form system with an e-commerce feel, where users select the ticket options they require and input all the information needed to register, in three simple steps.

For the ordering of past event materials, we used a more straight forward e-commerce solution in Woocommerce, with full basket and checkout functionality, allowing customers to choose and pay for products there and then.

See It In Action
Before and After
02034321369
Digital Marketing Agency London +Mike Grindy