The challenge.
The legal sector is a battlefield for organic search visibility, with established firms dominating the landscape. While Shoosmiths Serious Injury had the expertise and commitment to succeed, they needed an innovative SEO strategy to help them gain traction in the competitive market. They were keen to get started and were looking for a partner who could match their ambition and dedication. With their reliance on costly marketing collectives and rising paid media CPCs, finding a sustainable, cost-effective solution became critical.
Our strategic approach was designed to tackle two core challenges head-on: conquering a fiercely competitive market and securing the active participation of time-poor legal experts. To achieve this, we focused on building out four key content hubs, including the underdeveloped (but high-priority) Birth Injury Claims section of their website.
This is just one example of how the legal sector is adapting to a new digital landscape. For a comprehensive look at how these market forces are reshaping the industry, download our full report: The Digital Transformation of UK Law Firms.
