The Science Museum shop is an e-commerce platform selling toys and gadgets. Passion Digital was approached to improve the profitability of campaigns across paid search and social for the Christmas 2015 campaign. Based off the success of this, we were put in charge once again for Christmas 2016, where we saw even better results.
Using historic data we determined the most effective areas of activity, looking to build on these as a consistent source of revenue while we explored additional areas of opportunity, such as Google Shopping. Daily budget plans were created based on a combination of previous daily performance for all channels, combined with shopping trends and key periods in the Christmas selling period.
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Increase in Transactions
Increase in Revenue
Increase in ROAS
Increase in CPA
Increase in CPC
Our dynamic approach to budgeting provided us with the ability to determine the types of campaigns we wanted to target on any given day.
for days allocated less budget we relied more heavily on brand campaigns, expanding our coverage to include additional non-brand, product specific keywords, as well as integrating Google Shopping ads for those allocated more budget.
“Passion Digital is an excellent team to work with; they are committed to delivering the best possible results for all of our campaigns with plenty of enthusiasm.”
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