Quintain Living SEO Case Study

Services

Search Engine Optimisation

Sectors

B2C Services
Property

The challenge.

Based in the heart of Wembley, Quintain Living is a build-to-rent developer and part of Quintain – the award-winning developer behind Wembley Park. Managing over 3,390 homes across eight buildings in Wembley Park, Quintain Living prides themselves on providing a rental experience like no other. A combination of a competitive search landscape and lack of clear keyword-targeting onsite meant Quintain Living was struggling to rank in the top 10 for core commercial keywords essential to driving organic leads. Their website also had technical and duplication issues and poor UX.

Our response.

A clear action plan – based on SERP (Search Engine Results Page) analysis – along with technical and content audits, was formed and with a refreshed scope, this allowed us to build upon the original blog content-focussed retainer. Our strategy focussed on:

Boosting organic traffic
Decreasing reliance on PPC
Making QL a more dominant voice across relevant locational search landscapes with the creation and optimisation of blog posts, in order to raise and maintain brand awareness
Increasing organic leads

Technical SEO
- Worked with Web Development team to clean up the backend of the site
- Compression and optimisation of images contributing to poor page loads
Schema
- Implementation of relevant schema to support organic performance
On-page SEO
- Clearly targeted homepage and core landing page optimisation with the aim of reducing duplication
- Features and benefits optimisation with a focus on E-E-A-T (Experience, Expertise, Authoritativeness and Trustworthiness) and highlighting Quintain Living’s USPs
- On-page optimisation of core commercial landing pages that had been neglected and had become hidden on-site
CRO
- Implementation of Conversion Rate Optimisation (CRO) alongside page experience (technical) improvements to increase engagement and drive leads
- New CTAs, implementation of a new contact/ways to reserve linking components on all commercial landing pages
Blog
- Supported the performance of commercial/features and benefits landing pages with related blog posts
- Creation and optimisation of blog posts with the aim of becoming dominant in all relevant search landscapes relating to Wembley and Wembley Park by gaining ranks for informational keywords, raising brand awareness in a competitive search landscape

The impact.

100%

Of core keywords’ average rank improved within three months of optimisation
#3

Target overall rank for core keywords gained in six months (pre-optimisation average rank 9)
#1-3

Ranks gained for 66% of core keywords
+94.5%

YoY increase in sitewide organic visibility
+49%

Increase in sitewide organic traffic
+36.5%

YoY increase for generic keywords
+127%

YoY increase in organic traffic for optimised LPs
+640%

YoY increase in visibility
+13%

YoY increase in organic leads (Jan-May)
+52%

YoY increase in organic reservations (Jan-May)

Related case studies.

Dominating search for Quintain Living, by securing top rankings and boosting leads

The challenge.

Our response.

The impact.

Related case studies.

Driving +100% more generic traffic to inner pages in just one year

Increasing non-branded clicks by +60%

Increasing organic traffic by +545%