The challenge.
For over four years, our collaboration with Nutanix has centred on securing top positions for priority keywords within an intensely competitive landscape across five EMEA markets: the UK, France, Germany, Italy and Spain.
We have covered a wide range of topical entities in the last year only, ranging from “HCI” to “Hybrid multicloud” or “virtualisation”.
Our biggest challenge is that all technical aspects of the site are ultimately controlled by the US team (hierarchy, structure, hreflangs, sitemaps, redirects…) and although we collaborate with them closely, our direct influence is limited to copy, SEO elements and internal links on informational pages (not commercial pages).
