Boosting brand awareness and follower growth through social media for Knight Frank

Services
  • Social Media
Sectors
  • B2B Services
  • Property

The challenge.

Knight Frank sought to enhance brand awareness and increase follower growth on social media platforms like Meta and TikTok. Their goal was to engage High-Net-Worth Individuals (HNWIs) who are interested in luxury residential properties. To meet this challenge, we crafted a strategic social media campaign specifically designed to resonate with this affluent audience. Knight Frank, a prestigious estate consultancy with a global network across 50+ territories, offers comprehensive services including property valuation, consultancy and exceptional customer service, catering to both residential and commercial property needs.

@knightfrank

This exceptional penthouse apartment has recently undergone extensive refurbishment and has been finished to the highest of standards. It also benefits from fantastic views of the River Thames. . Send us a DM to find out more!

♬ original sound - Knight Frank
@knightfrank Introducing Knightsbridge Gardens! Offering 33 new private rental #apartments, arranged around an open courtyard garden. Interested in finding out more? Get in touch with #KnightFrankKnightsbridge ♬ original sound - Knight Frank

Our response.

We implemented a creative, data-driven approach using two key strategies:

The impact.

Knight Frank became a pioneer in the property sector by utilising agent-led reels for paid social advertising, inspiring competitors to adopt similar strategies which led to winning the award for Social Media Campaign of the Year 2024 at the UK Digital Growth 2024.

Logo

Knight Frank is a large global organisation with a vast Paid media strategy, to which our account team at Passion are pragmatic and quick to respond. Passion are a true partner to Knight Frank and we would highly recommend their paid media team. Thanks to them, we’ve definitely made considerable improvements to the technology we’re using. As a result, we’ve automated our ad efforts and saved a lot of time.

Passion is very transparent and honest. Additionally, the team is very agile and cost-efficient — they provide a significant amount of value for the price.

Anonymous

Head of Social Media

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