About the project

We knew the world would be talking about the Queen on her 90th birthday, so when part of the BWIN group requested we create a piece of content which was interactive and timely, we knew we had to make the most of such an opportunity. To do this, we wanted to let the user compare themselves to Her Majesty.

What we did

Foxy Bingo tasked Passion Digital with the challenge of creating a microsite on a topic aligning with the interests of Foxy Bingo’s target audience. The purpose of the microsite was to act as a linkable asset and a tool through which we could generate substantial Digital PR.

Coverage Highlights

110

Referring domains

38,000

Sessions in the first month

12

Editorials in national publications

5,640

Social shares

Results & Stats

As a result of the quality of the website, the timely nature of its release and a strategic approach to Digital PR, the project was extremely successful in terms of uptake in mainstream media and social reach.

Digital Marketing Agency London +Mike Grindy