Our Strategy
To supercharge their organic presence in search engines like Google, our overarching mission has been to position John Lewis of Hungerford as an authority in the luxury kitchen and furniture space. We made this possible by utilising a mix of technical SEO, on-site optimisation, content marketing and outreach.
After undertaking extensive keyword research to understand the scope of their sector, we refined our keyword set to pinpoint high priority terms to ultimately drive business for John Lewis of Hungerford. These keywords became a guiding force in our strategy to ensure that our work was in alignment with their business goals.
Technical SEO work carried out in the early stages of the campaign ensured that all existing and new on-page content was built upon the strongest foundations. For example, when our work on the John Lewis of Hungerford site began, Google had begun its move to mobile-first indexing, so making the website mobile-friendly became a top priority early on. We then drew our attention to addressing overall site health, page load speed and fixing both internal and external links to provide the best user experience for visitors.
On the content marketing front, we analysed trends in the luxury kitchen design industry and crafted four monthly blogs to target high-traffic topics. The campaign centred around publishing regular content updates to advise and inspire readers, focusing mainly on the company’s kitchen offerings, incorporating a clear internal linking strategy to relevant service pages, as well as other blogs and CTAs.
The focus of all of our work was to generate new organic enquiries which would allow their team to concentrate on providing the expert customer care and services that John Lewis of Hungerford has built its reputation on.
