With increasing traffic for non-brand keywords being our over-arching goal, we worked within our budget to ensure technical performance and on-site elements were optimised to the highest standard.
For on-site optimisations, this consisted of keyword research and keyword mapping to align key landing pages to target keywords. Once we had a clear map for each page, we were able to optimise on a page-by-page basis for both search engines and users.
In terms of technical optimisation, Jigsaw recently moved its CMS over to Shopify. Passion played a key role in assisting with this migration, ensuring previous SEO efforts remained in place post-launch.
On-going site health monitoring has played a large role in the strategy, especially given Jigsaw’s highly competitive industry. Technical and on-page elements like page load speeds, logical URL structures and internal linking need to be in top shape to remain competitive.
Passion also assisted in building authority by obtaining high-quality link placements to specific areas of the shop which Jigsaw wanted to be known for. For example, our Silk outreach campaign won over 30+ backlinks and saw our positions for Silk-related terms increase significantly.
- 50% increase in overall visibility for tracked non-brand keywords vs competitors.
- Coverage of over 30 links to the silk content hub, resulting in nearly 100% increase in clicks and impressions for non-brand ‘silk’ keywords since Jan 22.
- 12% increase in organic revenue Apr 21 – Apr 22 vs Apr 20 – Apr 21
After a year of analysis, creation, optimisation and testing, the results have been phenomenal and we have a tremendous increase across our main 3 priorities: improving traffic, website authority and online sales.