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Jigsaw

With increasing traffic for non-brand keywords being our over-arching goal, we worked within our budget to ensure technical performance and on-site elements were optimised to the highest standard.

Services provided:
SEO

About the Project

Jigsaw is one of the UK’s most iconic women’s fashion retailers, boasting over 40 retail locations across the UK and Ireland with an ever-growing online presence via its e-commerce store.

Jigsaw approached us back in 2017 for help with the organic marketing strategy. This meant driving more traffic from channels like search engines by improving on-page content and building website authority — all with the goal of improving traffic, website authority and ultimately online sales.

What we did

With increasing traffic for non-brand keywords being our over-arching goal, we worked within our budget to ensure technical performance and on-site elements were optimised to the highest standard.

For on-site optimisations, this consisted of keyword research and keyword mapping to align key landing pages to target keywords. Once we had a clear map for each page, we were able to optimise on a page-by-page basis for both search engines and users.

In terms of technical optimisation, Jigsaw recently moved its CMS over to Shopify. Passion played a key role in assisting with this migration, ensuring previous SEO efforts remained in place post-launch.

On-going site health monitoring has played a large role in the strategy, especially given Jigsaw’s highly competitive industry. Technical and on-page elements like page load speeds, logical URL structures and internal linking need to be in top shape to remain competitive.

Passion also assisted in building authority by obtaining high-quality link placements to specific areas of the shop which Jigsaw wanted to be known for. For example, our Silk outreach campaign won over 30+ backlinks and saw our positions for Silk-related terms increase significantly.

increase in visibility for non-brand commercial keywords vs competitors
50%
increase in clicks and impressions for non-brand ‘silk’ keywords since Jan 22.
100%
increase in organic revenue Apr 21 – Apr 22 vs Apr 20 – Apr 21.
12%

  1. 50% increase in overall visibility for tracked non-brand keywords vs competitors.

  1. Coverage of over 30 links to the silk content hub, resulting in nearly 100% increase in clicks and impressions for non-brand ‘silk’ keywords since Jan 22.

  1. 12% increase in organic revenue Apr 21 – Apr 22 vs Apr 20 – Apr 21

After a year of analysis, creation, optimisation and testing, the results have been phenomenal and we have a tremendous increase across our main 3 priorities: improving traffic, website authority and online sales.