The challenge.
Feaniks, a brand-new online training start-up in the healthcare sector, came to us for a brand launch campaign. As a new entrant, they needed to introduce themselves to the market, build credibility, and position themselves as change-makers in an industry dominated by long-established competitors.
The objective was to drive as much earned coverage as possible, in tier-one national publications that their established competitors could only have dreamed of appearing in, while building brand awareness from a standing start.
