The challenge.
EIT Urban Mobility, an initiative of the European Institute of Innovation and Technology (EIT), faced challenges in promoting its free online courses. Passion was tasked with boosting their profile by using YouTube Ads to promote videos from their WebTV channel.
We launched five videos in October 2021, frequently refreshing content to maintain audience interest. Testing various ad formats and targeting custom-built audiences, we linked each video to a specific course. Optimising based on performance, we improved view and click-through rates. Over three months, our ads reached 3.7 million people, driving over 7,500 clicks to the site.
