Passion Digital was challenged to generate and sustain an increase in direct-to-client sales for an ecommerce brand and acquire new customers, alongside increasing loyalty amongst purchasers.
We used valuable product insights from internal data before launching, determining which products would return the best value for our ad spend. This then enabled us to create priority campaigns and push the budget towards the best-performing products.
From here, we took advantage of Google’s automated bidding on both the Shopping and Search platforms, setting a strategy to maximise conversion value within budget. By combining both Shopping and Search, we were able to dominate the ad space for our client’s best-selling products.
Brand retention and customer loyalty were also critical. We set up a strategy to ensure that when any brand-related searches on Google took place, we appeared in the top spot. This ensured our competitors were not ahead of us, potentially swiping our valuable customers.
A winning product feed is essential for any Shopping campaign, and we ran frequent audits and rules through product feed optimisation tools. For example, setting an automated rule to reduce budgets on any products with a ROAS of under 1.5.
Becoming a CSS Partner with Shoptimised took us even further. We were able to reduce our cost-per-clicks by up to 20%, allowing an uplift in traffic to the client’s site, without having to increase media spend.
60,000+
Clicks to the site
1,500+
Transactions, with over 1,000 new customer acquisitions
30%
Increase in average order value
£50,000+
In revenue, with a ROAS of 2.6
£10,000+
In assisted revenue (within a 7-day window of clicking an ad)
In a bit under 6 months, we hit our assigned targets and have seen some great results.
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