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E-Commerce Accessories Brand

Putting search intent at the forefront of our strategy to increase revenue by 180%.

Services provided:

Project Background

Our e-commerce accessories client has over 80 years of experience crafting and supplying an ever-evolving range, both in the UK and internationally.

They called on Passion to support them in boosting their organic visibility in the Google Search Engine Results Pages (SERPs), increasing brand awareness and driving more sales.

Our Strategy

We began by conducting keyword research around search phrases that are core to the business and the products that they offer, along with a competitor analysis and a technical audit that allowed us to glean a holistic view on current performance.

Through the keyword research we were able to identify opportunities to start ranking higher across the SERPs and what needed to be prioritised. This was combined with proper insights into direct competitors and a technical audit of the website, all blended in within the strategy to deliver the right results.

Results & Stats


increase in clicks


increase in organic transactions


increase in organic revenue


increase in conversion rate

In the period between June and October 2022, we delivered a 143% increase in clicks to the client’s website, as well as a 170% and 180% increase in organic transactions and revenue respectively – and we improved their conversion rate by 35%.

This shows the effectiveness of the newly optimised meta data in enticing users to click through to the website from the SERPs. It was relevant to the on-site page and the users’ search intent – hence the increase in organic transactions, revenue and conversion rate.