London's Foremost Luxury Printers and Bespoke Creative House

About the project

Downey is renowned for offering bespoke creative solutions for some of the world's most prestigious brands. A third-generation family business, Downey has been creating intricate invitations, exquisite corporate stationery and sophisticated packaging projects for well over a century.

Our challenge was to improve Downey’s organic rankings for targeted keywords and increase traffic to its core service pages.

What we did

We analysed Downey’s backlink profile in depth and detected gaps between the high-quality and low-quality links. We managed to identify the missing metrics that were needed to improve the rankings. By creating a substantial outreach list and implementing the ideal link building strategy with quality collaborations, we soon saw some positive ranking results.

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In addition, we decided to restructure Downey’s on-site content and optimise the core service pages for relevant keywords. By implementing an effective internal linking strategy with a cornerstone structure, we managed to boost the rankings for Downey’s priority key phrases even further.


impressions with key audiences across the UK


increase in traffic year on year


more users year on year




increase in goal completions

Results & Stats

Results have varied greatly between the different programmes, as a direct result of how distinct each one is.

Our work for Downey demonstrates how link building, in order to be effective, requires SEOs to look beyond Domain Authority. By taking into account a wide range of metrics, internal and external links, we managed to generate impressive results within the span of a year. This led Downey to extend their contract with us indefinitely.

"We've been working with Passion Digital for a number of years and are always genuinely impressed by their service, effort, knowledge and work on our SEO. I strongly recommend them; you will not be disappointed."
- Downey & Company