Project Background
Downey is renowned for offering bespoke creative solutions for some of the world’s most prestigious brands. A third-generation family business, Downey has been creating intricate invitations, exquisite corporate stationery and sophisticated packaging products for well over a century.
As the brand’s output is so visual, Pinterest is a key social platform for displaying their craftsmanship, and a platform that their audience uses to search and find inspiration. The channel was already delivering a small amount of organic traffic to the website without any concerted optimisation or strategy, so we challenged ourselves to think creatively and use traditional SEO techniques on the social network to increase traffic to the Downey website through Pinterest.