545% traffic boost in 13 months for a leading cosmetic surgery clinic

The technical SEO initiatives included collaborations with a website agency to enhance the site’s backend, notably by integrating the WP Rocket plugin for improved site speed. Efforts were focused on optimising caching for images and fonts and addressing technical issues. Relevant schemas—service, surgery/procedure, surgeon and pricing schema—were implemented to boost organic performance. On-page SEO involves thoroughly analysing topics to strengthen the site’s authority and prioritise visibility for highly commercial keywords. Detailed procedural information, recovery expectations, patient testimonials and FAQs were added to improve content comprehensiveness.

For blog content, the strategy shifted towards producing high-quality, informative posts covering all provided services. Topics ranged from post-surgery recovery to in-depth procedure guides, with each post incorporating relevant keywords naturally. Reactive content responding to trends and seasonal demands helped gain strong search visibility, driving quality traffic and raising brand awareness. Local SEO was crucial due to the business’s local nature, ensuring the GMB profile and NAP consistency across directories were optimised. Targeting local keywords like “cosmetic surgery Manchester” and “best breast enlargement in London” effectively attracted local clients.