With poor generic rankings, they were driving little organic traffic to its site, resulting in fewer leads and a heavy reliance on PPC. The website was slow, had minimal content, and had issues with duplication. With competitors performing much better in the SERPs, they came to Passion to get it where it deserved to be.
The technical SEO initiatives included collaborations with a website agency to enhance the site’s backend, notably by integrating the WP Rocket plugin for improved site speed. Efforts were focused on optimising caching for images and fonts and addressing technical issues. Relevant schemas—service, surgery/procedure, surgeon, and pricing schema—were implemented to boost organic performance. On-page SEO involves thoroughly analysing topics to strengthen the site’s authority and prioritise visibility for highly commercial keywords. Detailed procedural information, recovery expectations, patient testimonials, and FAQs were added to improve content comprehensiveness.
For blog content, the strategy shifted towards producing high-quality, informative posts covering all provided services. Topics ranged from post-surgery recovery to in-depth procedure guides, with each post incorporating relevant keywords naturally. Reactive content responding to trends and seasonal demands helped gain strong search visibility, driving quality traffic and raising brand awareness. Local SEO was crucial due to the business’s local nature, ensuring the GMB profile and NAP consistency across directories were optimised. Targeting local keywords like “cosmetic surgery Manchester” and “best breast enlargement in London” effectively attracted local clients.
545%
Increase in traffic within 13 months.
607
Keywords ranking in top 3 (from 90).
1,130
Keywords ranking in top 10 (from 206).
41.8 to 4.1
Average rank for core keywords.
Market research, SERP analysis, and technical and content audits informed an SEO strategy built on core technical SEO improvements, enriched on-page content, leveraging schema markup and local SEO. Collaboration with the client’s paid media and website development agencies allowed us to deliver successfully.
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