Cambridge University Press are the owners of the Cambridge Dictionary. Cambridge Dictionary is active across several social platforms and has a combined audience of over 2 million people worldwide. Their mission is to help and support people around the world who are learning English as a second language.
Cambridge University Press came to Passion for help with their organic social media strategy and management for the Cambridge Dictionary channels. Their goal was to increase engagement within their key channels and increase social referral traffic to their online dictionary site.