Chris Watson We’re absolutely excited to announce that Passion Digital has been awarded Social Media Campaign of the Year at the prestigious UK Digital Growth Awards 2024 in partnership with our incredible client, Knight Frank. Having an award-winning social media advertising campaign for one of our biggest clients is a huge achievement for the team.
Social media awards and why they matter?
The UK Digital Growth Awards celebrate the very best in the digital marketing industry, recognising businesses that have achieved extraordinary growth and success. They acknowledge the journey from humble beginnings to industry leaders, rewarding those who have transformed their businesses and delivered exceptional digital results.
This award is a testament to the exceptional work and dedication of our entire team, who have consistently pushed the boundaries of creativity and innovation. When it comes to how to make a social media campaign, our Agent Reels is a prime example of success. It’s a paid social media campaign that has not only captured attention but also delivered outstanding results across multiple platforms. This award-winning social media campaign is proof that with the right strategy and execution, even the most challenging goals can be achieved.
The Knight Frank Agent Reels campaign
The innovative paid social campaign for Knight Frank Residential significantly boosted brand awareness and follower growth on target social platforms Meta and TikTok. By leveraging reel content that featured the estate agents showing users around a property, instead of the usual property content that didn’t feature humans in the videos, they exceeded engagement targets by 106%, reduced Cost-Per-Lead (CPL) to £0.15 and achieved over 1.3 million ThruPlays.
This strategic approach also led to an impressive increase in TikTok followers from 2,200 to over 10,000.
Dive deeper into our in-depth case study.
Beyond social media success
We’re also incredibly proud to have been shortlisted for two additional awards:
- Large integrated digital agency of the year
- PPC campaign of the year (B2B)
A massive congratulations to our Paid Media team for making the shortlist and their well-deserved win! The team’s hard work and expertise have truly paid off.
“We are thrilled and incredibly proud that Passion Digital won the Social Media Campaign of the Year Award at the 2024 UK Digital Growth Awards! This recognition reflects the hard work and creativity of our team as well as the commitment and partnership with our client Knight Frank. We always want to show our eagerness to Imagine Better, have a growth mindset, be connected and make a difference.”
Carolina Abaunza Moreno – Paid Media Account Manager
A collaborative effort
We couldn’t have achieved this without the support of our amazing clients, especially Knight Frank. Thank you for trusting us to bring your vision to life and a special thanks to Don’t Panic Events for hosting a fantastic awards ceremony.
If you’re wondering how to run a social media campaign that delivers exceptional results, look no further than Passion Digital. Our expertise in crafting effective social media campaigns has been recognised at the highest level. Get in touch with us today to discuss how we can help you achieve your goals and join the ranks of award-winning social media campaigns.