With September upon us once again, we’re reaching for our comfiest sweaters and celebrating the welcome return of ABBA – who had that on their 2021 bingo cards? And this week, the super troupers in our SEO team are here to give you a quick run through of what’s been going on in the world of search.
Today we’ll be investigating Google’s latest Core Web Vitals update, as well as the less heralded changes to how Google is creating title tags. Keep reading for the latest and check back in with us next week for another instalment of our regular weekly news roundup. Here we go again…
The Impact of June’s Core Web Vitals Update
Google’s long awaited and much discussed Core Web Vitals update was finally released in June. Now that the rollout is complete, we’re intrigued by what longer term impact it will have on search results.
Whilst looking at the impact of the CWV update, it is important to keep two things in mind: firstly, the rollout happened across a few months, so we may not yet be seeing its full effects yet. Secondly, Google also took the opportunity to update their core algorithm, which was rolled out over the same time period.
That said, we have seen some major players benefit from this update already. E-commerce sites with a strong mobile experience and fast page speed, such as Amazon, have seen an increase in performance. Spotify has also seen positive changes since the roll out, as they now rank above the usual lyric sites like Genius for queries related to song titles or lyric quotes.
According to a study conducted by SEMRush, who analysed a large number of URLs and keywords, there was also a rise in the overall share of URLs that passed the CWV metrics.
And as CWV only finished rolling out at the end of August, we can expect many more changes to come into effect.
Want to learn more about what the latest Core Web Vitals update means for your business’s web presence? Get in touch with us to discuss this and find out how we can help you meet the latest requirements of Google’s everchanging algorithm.
SERP and Destroy: Google’s New Title Tags
No onsite optimisation is complete without a well considered title tag to help draw searchers to your site and give you an extra opportunity to bring your primary keywords to users’ (and Google’s) attention. However, despite being a feature that webmasters can create themselves, Google has taken it upon itself to revise title tags as they see fit, with the aim of improving user experience.
In recent months, Google has begun to edit title tags with more descriptive phrasing, taking the focus off keywords somewhat. Unexpectedly, they have said that the emphasis should be on helping the people who are looking for information, not just keeping the algorithm happy.
You can already see this in action. Here’s Mailchimp’s homepage in the search results:
And here’s the homepage with the actual title tag (the one they put in themselves) in the top left:
If you’re interested in learning more about the impact of Google’s new approach to title tags, keep your eyes peeled for a more in-depth blog later this month! Until then, be sure to come back next week for another weekly roundup, this time courtesy of our Insight and Strategy experts.