Katy, our Junior Paid Social Manager, has been scouring her social newsfeeds all week long for the most interesting tidbits on the web. This is what she came up with.
The TikTok Generation
TikTok stormed the top of app stores throughout 2019, surpassing a huge 1.5 billion total downloads.
It’s reported that 41% of TikTok’s user base are aged between 16 and 24. However, these stats are likely skewed massively due to the ‘age restriction’ policy – all users must be at least 13 to join – and the fact that you don’t actually have to create an account to use the app, something I discovered when I downloaded it earlier this year to check out the advertising opportunities.
Given its growth and popularity in 2019 alone, I’m predicting that TikTok will continue to boom, and I’ll be keen to see the advertising opportunities that come along with its success. The beta versions of their self-serve ad platform were only introduced last year, with some users reporting a slight lack of control in comparison to other ad platforms.
ASOS’s ‘See My Fit’ Trial
During my scrolling journeys through LinkedIn over the last couple of weeks, I noticed a lot of women on my feed rejoicing in the announcement that ASOS is trialling their new ‘See My Fit’ tool, which will allow shoppers to virtually ‘try on’ certain items on models of different shapes, sizes and heights using AR technology.
Although the concept behind this announcement isn’t really anything brand new, I think most people will agree that it’s a hugely useful tool brought in by a large online retailer. With personalisation and inclusivity becoming increasingly important factors when it comes to user experience and marketing, ASOS is taking a step in the right direction.
Super Bowl 54
It’s that time of year again. The Super Bowl returned on Sunday 2 February, which meant it was time for hundreds of brands to shoot their shot during that valuable 30-second advertising slot – and it’s not surprising that some brands reportedly pay up to $5.6 million considering that 102 million people tuned in to view the big game this year.
My personal favourite advert was from WeatherTech, for one four-legged reason.
What newsworthy material have you seen in your social feeds this week? Let us know in the comments!