Katarina, the Marketing and PR Manager at Passion Digital, is starting the year with a topic mix of sustainability, 2020 predictions and Sci-fi aka reality 2020. 

 

 

 

 

The World is On Fire

 

Something that had a huge effect on me – beside political conflicts that kicked off this new year and have been circulating in my virtual habitat – were the bushfires in Australia. It was heartbreaking for me to witness the terror, fear and pain of people living there, but most importantly those who are helpless and guilt free: the animals.

This phenomenon is a product of climate change – I know it, you know it. Even though I haven’t previously been leading the most sustainable lifestyle, incidents like this one have pushed me to rethink and try to do better, and it seems like I am not the only one. It has been nice to see that, thanks to social media and digital, people all over the world have been able to inspire and support each other, tearing down the walls of distance and time.

 

My feeds and stories have been full of awareness-raising campaigns, donation requests, celebrities raising millions of dollars, influencers promoting a good cause, large brands like Balenciaga releasing campaigns and products to help, and finally, people’s reactions to rain and human, genuine gratefulness.

 

Predictions and Trends for 2020

 

Agencies, specialists, opinionated individuals – we all want to know what actions will make us the most successful in the new decade. It all started in December 2019 and now the lists, advice and speculations are in every corner of my online and offline surroundings. And to be honest – I love it!

 

A few days ago I attended The Drum’s 2020 Predictions event in London, where topics like future ethical consumption, in-house vs. agency, data and security, and many more were discussed.

 

Back to the Future: AI in 2020

 

Okay, you may think this is old news, but I can still not wrap my mind around the fact that one of the 25 most influential people on the internet in 2018 according to Time Magazine was… not actually a person, but a virtual avatar.

 

I was born in the early 1990s, and the younger me always thought that it would take much longer for us to have flying, self-driving cars, travel to Mars and be influenced by robots. I guess I was just an old school romantic until Elon Musk proved me wrong – and until yesterday, when I discovered Lil Miquela.

  • She is a musician who is active on social media and has almost 2 million followers on Instagram. She works with REAL brands, REAL people and is the REAL talk on the town.
  • She has a REAL boyfriend… how does that work?
  • And most importantly 9 of my (90s kids) friends are actively following and engaging with her content.

Lil Miquela intrigues me and makes me slightly nervous. I am not sure if I would be able to relate to someone who doesn’t really exist, but due to my love of innovation I am excited to see where this trend takes us!

 

File:Miquela Family Tree cropped.png

 

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