Coronavirus support and digital marketing advice

 

Hollie, our Technical SEO Manager, has been hard at work collecting three of the most interesting things she found in her social newsfeeds this week, from Facebook to Twitter and back again. Have a look and see what she came across.

 

 

 

Mother’s Day: A Commitment to Thoughtful Marketing

With Mother’s Day just around the corner, many businesses are ramping up their cross-channel marketing in order to boost sales, including sending targeted emails saying things such as Get 50% off this Mother’s Day! However, for many individuals this can be an upsetting time of year, something many businesses don’t even consider.

 

It’s not something I thought about until a friend of mine recently shared a post by Aron Gelbard, co-founder and CEO of the flower and gifting company Bloom and Wild. Last year the company launched an initiative that allows customers to opt out of receiving email marketing for potentially sensitive occasions such as Mother’s Day, Father’s Day and even Valentine’s day. Wow! How thoughtful, impactful and compassionate – don’t you think?

 

As marketers, we’re often so busy striving to do something big and out of this world for our clients that we forget that the smallest acts sometimes have the most impact.

 

Google Search Console’s Additional Data

Recently Google Search Console announced that it now lets you export more data. As a Technical SEO Manager here at Passion, being able to do this is always exciting!

 

For those not in the know, Search Console is a fantastic Google tool that reports on your site’s traffic and performance and allows you to monitor, maintain, troubleshoot and ultimately fix issues with your site’s search performance – all through the use of data.

 

Previously Search Console limited the data available for downloading. This meant that if we wanted to look at queries, pages, countries, devices, search appearances and dates we needed to download the reports individually. Now it’s possible to click ‘download’ and receive all of this information in one spreadsheet, meaning we can spend more time analysing and reporting to our clients and less time exporting data.

 

Schema FAQ Guidelines Tightened

This one is also slightly more technical. Schema is something I’m constantly recommending and advising my clients on, be it ‘product schema’, ‘review schema’, ‘organisation schema’ or ‘event schema’. Let’s get those pages marked up!

 

For those not familiar, a schema markup refers to a small code extraction, which taps into business information such as the company name, address, telephone number, logo, products, reviews, upcoming events and much more. This code allows Google and other search engines to more easily crawl and extract information about your site and add it to its index – sometimes resulting in something known as a ‘rich result’.

 

In this most recent update Google announced a tightening of its guidelines for the ‘FAQ markup’. This means that sites that have multiple pages featuring the same question and answer should only ‘mark up’ one version of that question. Failure to do so could result in your FAQ rich results not showing up in the Google search results at all – meaning you’re missing out on an opportunity for additional clicks and impressions. Definitely worth knowing!

 

These are the top three things I saw in my social newsfeeds this week. What did you come across? Let me know in the comments!

 

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