The challenge. Feaniks, a brand-new online training start-up in the healthcare sector, came to us for a brand launch campaign. As a...
AI
What is a Generative Engine Optimisation (GEO) agency? A Generative Engine Optimisation agency is a specialist digital marketing partner that optimises brands...
The challenge. Our client is a UK-based aesthetic medicine and healthcare group offering non-surgical cosmetic treatments, advanced skin procedures, and personalised patient...
AI
Entity optimisation for ChatGPT involves shifting from keyword-focused SEO to semantic, structured data techniques that help AI identify, understand, and trust your...
SEO
SEO is no longer just about rankings. It’s about visibility, velocity, and vision, especially in a digital landscape where user journeys rarely...
SEO
Pinterest isn’t a social network where your content disappears after 48 hours. It’s a visual search engine where users actively look for...
AI
Short answer: no.Long answer: it’s changing fast, and that’s where the opportunity lies. This article is based on a recent webinar we...
Digital Marketing
We’ve pulled together a comprehensive guide packed with the latest insights, trends and strategic takeaways shaping digital marketing in 2026, from the...
Paid Media
Invalid traffic is costing advertisers billions every year, yet many are unaware of its impact on performance. Whether it’s bots, accidental clicks,...
The challenge. The legal sector is a battlefield for organic search visibility, with established firms dominating the landscape. While Shoosmiths Serious Injury...
AI
AI-powered search changes how people find your content. Users now ask AI tools direct questions instead of scrolling through search results. These...
AI
Research has always relied on collecting information, asking the right questions, and making sense of what’s found. As online data grows exponentially,...