Paid Media
The Hidden Threat Draining Your Google Ads Budget: How to Detect and Prevent Invalid Traffic
Invalid traffic is costing advertisers billions every year, yet many are unaware of its impact on performance. Whether it’s bots, accidental clicks,...
Data & Analytics
Rethinking Attribution in a Multi-Touch Paid Media World
In paid media, one size never fits all. Whether you’re marketing a luxury product, a service in a highly regulated sector, or...
SEO
Keyword Research for LLMs
AI-powered search is no longer a future trend, it’s here. Tools like Google’s AI Overviews, ChatGPT and Perplexity are already reshaping how...
EIT Campus Reddit Paid Social Case Study
The challenge. EIT Campus had a bold goal: to push its website traffic past 100,000 users annually. But volume wasn’t everything. They...
SEO
YMYL Industries and SEO: The Importance of E-E-A-T
‘Your Money or Your Life’ (YMYL) industries pose a unique set of challenges when optimising a website for search engines. These sectors,...
Paid Media
Captivate and Convert: Mastering Audience Resonance for Successful Paid Media Campaigns
Ever wondered why some paid ads just click with us, while others barely make a dent? The importance of resonating with your...
Digital Marketing
How to Convince Your Senior Team to Prioritise Marketing
Marketing is often viewed as a cost centre, but in reality, it’s a powerful driver of revenue growth and business success. To...
Digital Marketing
Building Brand Loyalty in a Challenging Economy
The UK’s economic climate is tough, with rising costs of living and uncertainty. Customer acquisition is becoming harder as consumers take more...
Paid Media
From Clicks to Connections: Meta Advertising Strategies for Rural Land Consultancy
Tired of the cookie-cutter approach to real estate advertising? For the past three years, I’ve been navigating the complex world of paid...
SEO
Ecommerce Product Grids and the Rise of Position Zero
One of the SEO ecommerce hot topics at the moment is around product grids and how they’ve become prevalent and important to...
Data & Analytics
The Importance of First-Party Data
In the ever-changing landscape of digital marketing best practices, from second-party cookie deprecation to GDPR privacy compliance, first-party data collection and utilisation...
Paid Media
Ace Black Friday PPC Advertising – Infinity Insights
Black Friday is one of the biggest dates in the retail diary and one of the most PPC budget-hungry ones, too! Last...