Paid Media
Invalid Traffic: The Hidden Threat Draining Your Google Ads Budget (and How to Stop It)
Invalid traffic is costing advertisers billions every year, yet many are unaware of its impact on performance. Whether it’s bots, accidental clicks,...
Shoosmiths Serious Injury SEO Case Study
The challenge. The legal sector is a battlefield for organic search visibility, with established firms dominating the landscape. While Shoosmiths Serious Injury...
AI
Tracking LLMs Bots on Your Site using Log File Analysis
AI-powered search changes how people find your content. Users now ask AI tools direct questions instead of scrolling through search results. These...
AI
What is Deep Research and how to use it for epic research
Research has always relied on collecting information, asking the right questions, and making sense of what’s found. As online data grows exponentially,...
SEO
Why internal linking and information architecture are still so important for SEO
Internal linking and information architecture form the backbone of effective SEO. They help search engines understand your content structure while guiding users...
AI
Why PR will be even more important in the age of LLMs
Voice, visibility and value: How PR becomes critical in LLM-dominated media As artificial intelligence becomes more involved in how people find and...
AI
Advanced Keyword Research Techniques in the Age of AI Search
Artificial Intelligence has changed the way search engines work. Traditional keyword research focused on matching exact phrases with search queries. Today, search...
AI
How to Get Ahead in AI Search?
Clicks are down, CTR is down, impressions are up… Sounds familiar? After spending years mastering the SEO game, learning Google’s language, decoding...
Marketing
Push and Pull Marketing: The Ultimate Guide (2025 Updated)
Marketing strategies fall into two categories: push and pull. These terms describe how you connect with your audience and deliver your message....
AI
From Digital RAGs to Marketing Riches
I have sat in SO MANY demos of companies showing off their latest AI tool, a chatbot that writes “engaging” social posts...
Data & Analytics
Rethinking Attribution in a Multi-Touch Paid Media World
In paid media, one size never fits all. Whether you’re marketing a luxury product, a service in a highly regulated sector, or...
AI
Keyword Research for LLMs
AI-powered search is no longer a future trend, it’s here. Tools like Google’s AI Overviews, ChatGPT and Perplexity are already reshaping how...