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Search Data in Google Analytics May Become a Reality


Get your party hats out! Seems that Google has finally made the decision to go ahead with something that webmasters have been praying for – merging Google Webmaster tools data into Google Analytics.

Let the festivities ensue!

To be honest, they’re just launching the pilot program at the moment. But knowing that the ability to use the Google Analytics filtering capabilities on the Webmaster Tools data has been the topic of many online marketers’ dreams, I think it will be here to stay.

So – how to get in on the action? Simple:

  1. You have to be a verified Google Webmaster Tools owner of site and an Analytics account administrator.
  2. Submit your application
  3. Wait for approval or denial
  4. Good luck and happy analysis!
While you wait, you might as well read up on setting up advanced and custom segments in Google Analytics.

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