Charities Aid Foundation | CAF
CAF are one of the 5 largest charities in the UK. They are dedicated to getting the best for other charities and their donors. They offer effective solutions and services for individuals giving to charities, to charities directly and to corporates looking to progress their CSR responsibilities.
Passion Digital were brought on board as charity marketing specialists to be part of the development of the new CAF site in 2010 from a digital marketing perspective. Ever since then things have been non-stop!
· Total unique traffic up 100% in last year
· Non-brand organic traffic up 600% in the last year
· Increase in PPC traffic of 450%
· Total number of conversions up by 237% in the last year
· Conversion Rate increase by 2%
· Sign-Up increase by 45%