Instagram was once considered an app to share over-filtered photos with your close friends. Now it’s a stimulating hub of brand activity and the perfect platform for marketers to thrive. With over 500 million (and counting) users of the app worldwide, it’s clear to see why this is such a great platform to utilise for your brand. So how do you make the most of your Instagram business profile?
Make use of Influencers
The notion of ‘influencer marketing’ has been around for years, but Instagram (and other social platforms) have escalated it hugely. Creating relationships with influencers who are relevant to your brand can have a huge impact on how many people see your page and possibly convert to customers of your product or service. Remember to keep it relevant to your product or service, and do your research on influencers. It’s possible for influencers to buy ‘fake’ followers, meaning their reach may not be as good as it seems. You can use tools such as www.socialblade.com to check if you suspect an influencer may have bought followers.
Be aware of Instagram’s new (ish) algorithm
Like a lot of other social platforms, posts on users’ main feed no longer appear in chronological order. Instead, the app uses its algorithm to calculate what it thinks the user wants to see first. The algorithm is mainly based on engagement rates (likes and comments), meaning it is crucial for brands to post engaging content on their Instagram. Try using CTAs (call to actions) in your post to encourage people to like and comment on your post. E.g. “tag a friend who would love this”.
Instagram is a visual platform, so the need for great quality content is a must. Your profile as a whole should be pleasing to look at too, not just each picture on a feed (but this is important too!) Be consistent with your branding and imagery to ensure your page is looking aesthetically pleasing. If your profile looks messy or dull, people aren’t going to want to follow you.
Instagram Business Profile
If you have a Facebook page for your business (if not, why not?) you can switch your Instagram profile to a ‘business profile’. By switching your account to a business profile, it allows you to check your stats and analyse your performance. Are particular posts doing better than others? By looking at your insights you’ll be able to see what you’re doing well, and what’s not working so well.