Coronavirus support and digital marketing advice

One Step at a Time #2 – Engage and Track


This post is a part of the One Step at a Time series. View previous post here. In the last installment, I talked about the first steps of a new website. That is registering your brand name on social networks and getting your site indexed on the major search engines, thus probably saving a couple

Google Adwords “Related to” – an update


I wrote about stumbling upon the ‘related to..’ results in Google Adwords last Friday here. Since the chances of Google giving an answer to me were slim at best, I did my own research into the matter and here’s what I found out. The earliest reference to this phenomenon I found was from June 21st

Keyword | Title or Basic Onsite SEO


Two of the most frequent questions we get asked by potential and existing clients is a variation of “How does my website look from an SEO perspective?” or “How can my website rank higher on Google/Yahoo/Bing/Yandex/SearchEngine?” In most cases, especially with local or small businesses and charities the answer is, quite simply, onsite SEO. Not

One step at a time – First Steps of a New Website


This post is a part of the One Step at a Time series. View the next post here. Got a website – now what? Many companies, in my experience, believe that just having a website is enough to ‘be online’. While it may be true in some cases, the majority of us need to work to actually

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