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EducationalA Brief History of Apple Infographic

It was announced last week that Apple, the world’s most valuable business, had become the first company to reach a market value of $700...

SEOHTTPS Migration Cheat Sheet

Everyone has heard about HTTPS now being a new ranking signal in the eyes of Google. But when it comes to implementation and our clients are...

SEOSEO Basics Pt. 7: Keyword Mapping

Keyword mapping is the straightforward process of ensuring that certain pages on your website mention certain words and phrases, so that they then rank...

Content MarketingPR and SEO: A Natural Digital Evolution

Once upon a time, SEO and PR existed as two separate entities and provided very different digital marketing solutions. Fast forward to today,...

MarketingAvoiding the Pitfalls of Penguin

Penguin 3.0 On Friday [17th of October] Google released the latest update to their Penguin algorithm. Dubbed Penguin 3.0, the update is the first released...

Social mediaHow To Be Successful With Your Social Presence

Inspiration for this entry came at the end of a fascinating discussion on the power of two social platforms, Pinterest and Instagram,...

AdwordsPaid Search Advertising Build – Part 1

In this series we will be looking at the process of starting a paid search advertising account from the ground up. In this...

How-ToPPC Basics Pt. 3: A/B Test Ad Copy to Increase Click through Rates

In case you missed the first posts in the series: Pt. 1:  5 Ways to Increase Search...

EducationalSEO Basics Pt. 6: What is Keyword Research?

Missed a part? Catch up with the rest of our SEO Basics series: SEO Basics Pt.1: Page Titles and Meta Descriptions SEO...

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