Educational
A Brief History of Apple Infographic
It was announced last week that Apple, the world’s most valuable business, had become the first company to reach a market value of $700...
Our digital marketing feed
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SEO
HTTPS Migration Cheat Sheet
Everyone has heard about HTTPS now being a new ranking signal in the eyes of Google. But when it comes to implementation and our clients are...
SEO
SEO Basics Pt. 7: Keyword Mapping
Keyword mapping is the straightforward process of ensuring that certain pages on your website mention certain words and phrases, so that they then rank...
Content Marketing
PR and SEO: A Natural Digital Evolution
Once upon a time, SEO and PR existed as two separate entities and provided very different digital marketing solutions. Fast forward to today,...
Marketing
Avoiding the Pitfalls of Penguin
Penguin 3.0 On Friday [17th of October] Google released the latest update to their Penguin algorithm. Dubbed Penguin 3.0, the update is the first released...
Social media
How To Be Successful With Your Social Presence
Inspiration for this entry came at the end of a fascinating discussion on the power of two social platforms, Pinterest and Instagram,...
Adwords
Paid Search Advertising Build – Part 1
In this series we will be looking at the process of starting a paid search advertising account from the ground up. In this...
How-To
PPC Basics Pt. 3: A/B Test Ad Copy to Increase Click through Rates
In case you missed the first posts in the series: Pt. 1: 5 Ways to Increase Search...
Educational
SEO Basics Pt. 6: What is Keyword Research?
Missed a part? Catch up with the rest of our SEO Basics series: SEO Basics Pt.1: Page Titles and Meta Descriptions SEO...
