Our digital marketing feed
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Marketing
How Do Marketers Identify Primary Competitors?
At Passion Digital, we always start every digital marketing programme with research and insight work. Very often our clients are excited to...
Content Marketing
Content Marketing Trends for 2021
At the time that we recorded our projected content marketing trends for 2020, we did not expect that this year would pan...
Data & Analytics
What is a Marketing Attribution Model and Which One Should You Choose?
Katy, our Junior Paid Social Manager, runs through the ins, outs, whys and wherefores of marketing attribution models. Ever since I started...
Content Marketing
SEO Poetry: Is Search Intent Stifling Creativity?
Rosie takes on the challenge of writing poetry specifically optimised for SEO. Jump straight to… How to Write for SEO Applying SEO...
Social Media
The Impact of Social Media on Users’ Wellbeing and Mental Health
It’s well known that social media platforms have been at the forefront of fast and effective communication for a while now, providing...
Paid Media
How to Create High-Converting Display Ads
When it comes to advertising your products and services online, display ads are one of the best ways to do that. However,...
Paid Media
What is Remarketing’s Place in My PPC Strategy?
Remarketing is one of the most important parts of PPC (Pay Per Click). However, if you are new to the world of...
SEO
Backlinks: What are They and How Do I Get More of Them?
What are backlinks? Where do they fit into my SEO strategy? How do I get more backlinks? If these questions have been...
Digital Marketing
How to Add Your Business to Google Maps in 5 Easy Steps
Adding your company to Google Maps may seem like a simple step, but it can go a long way towards increasing your...
SEO
5 Reasons Why Your SEO Strategy isn’t Working
It’s been three months and you’ve seen absolutely no results from your search engine optimisation (SEO) strategy. The burning question is –...
Content Marketing
The Five Stages of Successful Content Strategy
Your brand has laid some solid foundations for SEO, UX and social media and your business is running smoothly. But there comes...
Paid Media
How To Make Your Remarketing Ads More Effective
Remarketing ads can be an essential part of an advertisers marketing strategy and it’s a great way to win businesses that might...