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SEOSEO Guide for COVID-19: 2021 Edition

COVID-19 has changed search behaviours and the whole SERP landscape. This SEO guide from our expert SEO team includes COVID-19 guidance so that you...

Content Marketing2021 SEO Trends: Optimising All Your Brand Touchpoints

If 2020 showed us one thing, it’s that being visible on the web is crucial for brands to succeed. The growing trend...

MarketingHow Do Marketers Identify Primary Competitors?

At Passion Digital, we always start every digital marketing programme with research and insight work. Very often our clients are excited to jump in...

Content MarketingContent Marketing Trends for 2021

At the time that we recorded our projected content marketing trends for 2020, we did not expect that this year would pan out the way...

Social mediaFacebook Removes the Infamous 20% Text Rule

If you work closely with Facebook Ads Manager you’ll be all too aware of the infamous ‘20% text’ rule. For those aren’t in...

AdwordsThe ABCs of Digital Marketing

A is for Amy who fell down the stairs, B is for Basil assaulted by bears… No, we’re not plagiarising The Gashlycrumb Tinies by Edward...

EducationalWhat is a Marketing Attribution Model and Which One Should You Choose?

Katy, our Junior Paid Social Manager, runs through the ins, outs, whys and wherefores of marketing attribution models....

Content MarketingSEO Poetry: Is Search Intent Stifling Creativity?

Rosie takes on the challenge of writing poetry specifically optimised for SEO. Jump straight to… How to Write for SEO Applying SEO to...

Content MarketingChrome Extensions the Passion Crew Can’t Live Without

Here at Passion, we love a lot of things: digital marketing (duh), a cold beer with our teammates after work on a...