How brands grow and the contribution of search – June 2024

Cecilia De La Viesca Cecilia De La Viesca 25/06/2024 2 minutes

As part of our collaboration with Croft Analytics, we’ve put together a paper that examines how brands grow and where search comes into play across each stage of the marketing funnel. We take a look at how SEO and PPC contribute to not just conversion-related actions, but also to brand building. Check out our other reports in conjunction with Croft Analytics to find out more on search trends within different industries.

Approaching search marketing through a full funnel lens

Search marketing plays a significant role in building brands and search engines serve as a gateway for consumers to discover, evaluate and engage with brands. The majority of online experiences begin with a search query, so enhancing your visibility on Google and other Search Engine Results Pages (SERPs) is vital to gain that reach to new customers and reassure your authority to existing ones.

Equally, search plays a crucial role in sales activation, with most search ads seeking an immediate, short-term response. Therefore, search is a vital part of how brands grow and consideration for full-funnel search marketing will help to take businesses to that next level.  

Uncover the impact of brand building activity for EIT Urban Mobility

In this report, we look at the award-winning work we did for our client EIT Urban Mobility which focussed on using YouTube as a brand awareness platform. Through our effective YouTube advertising and YouTube SEO, we were able to build up brand equity with relevant audiences that led to conversions, highlighting the importance of investment into brand building through search platforms such as YouTube.

The different topics covered in the report

  • The contribution of search to branding
  • The importance of other channels for branding and its impact on search
  • The contribution of search to lower-funnel activity
  • Case study on how EIT Urban Mobility leveraged brand building to drive conversions

Ready to build a successful search strategy that will grow your brand?

Download your report today and:

  • Understand how full-funnel search marketing can grow your business
  • Hear first-hand how a brand has proven the value of brand building to the lower stage of the funnel
  • Glean an insight into how search works in combination with other online and offline channels


    Unlock your free guide

    This report is your trusted pack that explains where you need to make investment in search and elsewhere for brand growth. Download your free copy today and empower yourself to make sustainable growth decisions for your brand. If you’re ready to get your strategy together and Imagine Better for your brand, get in touch and let’s get you the best returns on your search strategy!