A Very Handy Social Media Glossary


A Very Handy Social Glossary

If you ever find yourself lost in all the social world jargon, do not fear! We have created this very handy social glossary that should answer all of your questions!


@ – The ‘at tag’ is also known as the Anchor name, Twitter username and Twitter handle. This is the name a user chooses for themselves. The ‘at tag’ is used to link that specific account to a tweet.

AddThis – A bookmarking service that gives a code people can use on their websites so when people visit they can share.

Application Programming Interface (API) – A document interface that allows software applications to interact with other applications. For an example the Twitter API.

App – Short for application, an app performs a function on your mobile phone or computer.

Avatar – An image that represents an account on social networks and forums.


Behance – An online design portfolio-based community recently acquired by Adobe, developers of industry-standard design software such as Photoshop and Illustrator.

Bitly – A free URL shortening application. They also provide analytics on your links.


Blog – An online journal, written by individuals/groups of people/ companies. A blog can be about any topic the person wishes to write about whether it be a documentary, description of events, video logs etc. A blog is organised in reverse-chronological order with the earliest entry at the top.

Blogger – A person who writes a blog.

Blogroll – A traditional method for bloggers to list all the other blogs they have read. The popular blogging service WordPress have retired the blogroll in recent updates.

Blogosphere – A term given to the sum of all blogs on the internet.


Campaign – A campaign is made up of marketing messages with a specific aim. A campaign may aim to raise awareness, raise funds or increase the sales of a product.

Circles – Groups of friends on Google + network. Circles can be categorised into colleagues, family etc. You can share certain information with certain groups if you wish.

Comment – An online response given by users as either an answer or reaction to a post or message.

Connections – A term used on LinkedIn to describe the people you are associated with.

Content – Text, pictures, video’s and any other online material.

Corporate Social Responsibility (CSR) – The ethical behaviour of a company while serving to improve the welfare of their employees as well as the local community.


Digg – An online news website which has a unique algorithm. The site lets its readers submit articles and also allows people to vote whether or not they liked the article. The articles with the highest number of votes appear at the top of the page while the less popular stories move down the page.

Dribbble – A community for designers to upload snapshots of their work.


#ff – Follow Friday is a trending hashtag on Twitter. Users tweet using the ‘@’ to tag people they think others should follow adding. They then add in the #ff.

Facebook – The most well-known social network. Founded by Mark Zuckerburg, Facebook is used by over 1 billion people. Users create their personal online space inviting their friends to share it with them. Users can ‘like’ what their interested in and they can message their friends as well as upload video’s and photos and share more data such as blogs and interesting articles. On a corporate level, companies create pages to promote themselves and interact with their ‘fans’. Facebook generates revenue from advertising based on the users’ interests as they interact with the site. To find out more about advertising on Facebook as well as other social media sites, see our Social Media Services.


Facebook Friends – Individuals that you connect with on your Facebook profile.

Flash Mob – A large group of people organise to get together at a specific time and place to surprise the public. They will put on a performance that is random and pointless for a brief time and then they will disperse as if nothing has happened. The performance could entail acting, dancing and singing, all with the aim to entertain and spur curiosity. Many companies use this method to generate awareness.

Flickr – A social network based on picture sharing. Users can store and share photos here.

Forum – An online discussion board. People post about whatever topic they wish to generate an online discussion.

Follow – The act of choosing to see the tweets of someone on Twitter.

Following – Twitter users that choose certain accounts to follow are choosing to view their tweets in the timeline (aka news feed). Your following are all those people that have chosen to view your tweets.

Foursquare – A social network for users to share their location with friends that are within a close proximity.


Google + – Google’s very own social network encourages you to share with the circles (see description above) you make.


Hangout – A video service provided by Google + which allows up to 10 people to talk at one time.

Hashtag (#) – The hashtag is used on both Twitter, Facebook and Instagram to connect what comes right after the hashtag.  It is mostly used to describe your post, an event or situation. Hashtag trends allow you to see what is being most talked about. Companies use hashtags to measure success of campaigns.

Hyperlinks – Text that is highlighted and takes you to a certain destination. They are used to reference other content or to navigate you through a website.


Influencer – Someone who is an expert in a certain field and, or have a large following. Influencers therefore hold a lot of power in communicating their opinions to their following, perhaps affecting their opinions and behaviour.

Instagram – A photo sharing social network with differs from others as it runs as a mobile application. The application allows users to take photographs which they can then apply filters to. Your photos are automatically shared on Instagram and then you have the option to share them on other social networks.

insta 2

Instant Messaging (IM) – Texts that are delivered in real-time. This can occur one-to-one or in group messages. IM also allows users to us live record and video calling.


Klout – A measure of social influence, Klout connects your social accounts and provides each user with a Klout score. The higher your score is the more influencer you have in the social world. The Klout score is out of 100.


Like – An action made by a Facebook user that represents approval.

LinkedIn – A corporate social network used to connect professionals.


Meme – An idea, joke or concept that people share. Meme’s can be images or videos or text. Typically a meme comes in the form of an image with supportive text.


News Feed – The hub of everyone’s posts. For Facebook, the news feed is made up of friend’s posts. On Twitter, it is known as Timeline as is made up of tweets of those you follow. The news feed is constantly refreshed with the latest posts.


Pins – Images that are chosen from websites or within the Pinterest community. These images are then placed onto image boards.

Pinterest – A social network for people to create image boards.


Platform – Framework that runs software and presents content.

Podcast – Typically an audio file, a podcast is available to download for playback.

Profile – On each social network you are given a profile to develop with your personal information and content which you can then choose to share and interact with.


Really Simple Syndication (RSS) – Delivers content enabling readers to stay up-to-date with any blogs or sites they read without them having to visit each individual site.

Reddit – A social news site that is made up of users who share and leave comments on stories.

Repins – The action a Pinterest user takes when pinning an image from someone’s board onto one of their own.

Retweet – An action on tweets for users to share that tweet with their following. The action resends the message with the original users name tag.

RSS Feed – Users subscribe to news feeds to get all the latest information in one place (RSS Reader).

RSS Reader – Taking all the information from subscribed news sites and blogs, the reader puts all this information in one easy-to-digest place. It is displayed in a format that is constantly refreshed to get up-to-date information.


Share – An action made by internet users to pass on any form of information (whether a photo, video, article etc) to their friends, followers and connections.

Skype – A video chat programme that is free to use. You can also use it for texting and leaving video and voice messages to other users.

Social Media – Made up of users who partake in social interactions using social websites, networks and applications.

Social Media Monitoring – The act of pro-actively monitoring and tracking applicable social media activity.

Social Media Optimization (SMO) – The act of driving traffic through social media channels to reach a certain goal.

Social Media Policy (SMP) – A written document that outlines how employees should talk about work on social media as well as advising them on how to best use social media sites. This is written for the protection of the company and clarifies what employees can and cannot say.

Subscribing – The action of choosing to get updates and information from a certain site. It is much like signing up for the monthly postage of a magazine.


Tags – Keywords given to blogs and posts. They are made up of terms that come up repeatedly. This helps people navigate to a certain post with ease.

Thread – A stream of conversations. For example, a list of comments on a blog post.

Trending – An event or topic that is popular and is widely discussed online.

Troll – Someone who has the intention to get an emotional response from others online. They generally post controversial, provocative & irrelevant messages for their own amusement. Their views do not necessarily reflect the ones they post about.

troll face

Tumblr – A microblogging platform and social network that allows users to post images, text, video’s, links and quotes.

Tweet – A post made on Twitter. A tweet contains no more than 140 characters.

Twitter – A social network that lets users tweet (see below) to their following.

Twittersphere – The world in which Twitter exists. This is made up of everything that happens on Twitter.


User Generated Content (UGC) – A term given to all user-created data such as blogs, comments, reviews, podcasts and more.


Viral – Information that spreads quickly from person to person and becomes well known among a huge community. A viral item can be made up of an image, video or text. The reason for it being shared can be news-related, amusing, shocking or other.

Vlog – Much like a blog, but documented using video instead of written content.


WordPress – An open source CMS which is used for blog publication. There are currently over 70 million WordPress sites in the world.


YouTube – A global video community where users upload and share videos.