“The world is moving – either move with it or watch it float by.”

/Someone./

The above is also true to search engines and especially for the biggest of them all (cue drum roll) Google. The reason why they moved to the top is that they were changing and adapting faster than other search engines of the time. And they’re still at it, dragging the internet with them on the way to complete their mission: “..to organize the world‘s information and make it universally accessible and useful”.

 

 

Google trends data

Google – helping you access the most useful gossip since 2000

 

 

 

 

 

 

 

 

 

With Google’s worldwide search market share being in the area of 65% and with no signs of dropping much, it’s no wonder that most of the other search engines have adopted a similar approach to their results. Google even went as far as to accuse Bing of duplicating their data for top ranking results.

The current trend seems to be social media and original content. Google Social Search and Panda/Farmer updates come to mind- one is integrating personalized results from your online social networks and the latter seems to be asking for more original and informative content.

Not sure how Google will address the rising debate about their result ‘impurity’. For years it’s been considered that having the first place on Google’s rankings for a high traffic term would bring you lots of visitors. At the moment the truth is that many of the high traffic ‘first place’ results are found actually below or near the fold (the first screen you see without scrolling down) with Adwords ads, Google Onebox and Places results taking the spotlight.

Google real estate allocation

What are the chances of ‘Google Clean’ coming out?

What’s the response from people wanting to be on the top? Other means of optimization- they try optimizing for Google Places, put up high quality score ads, go more into product search results or become more social by actively engaging in Twitter, Facebook, YouTube and other social sites. The good thing coming out of this- a company really needs to be on all those platforms and be relevant to come on top. The bad- small businesses have no real means of topping the charts apart from being niche and popping up on Google Places. There are bits and tricks that help you move along in a more efficient manner, but those are mostly just guidelines by this point (the onsite SEO stuff I wrote about last week, for example).

What it all boils down to is that everyone should be trying to make websites in line with Google’s mission statement as even Yahoo/Bing are going more and more in that direction.

From an agency side search engine marketers perspective, the moving landscape is both a blessing (more variety on the same client) and a curse (more work for same client). From a company’s perspective it all just comes down to either hiring an in-house person (costs) or hiring an internet marketing agency (costs).

[schema type=”person” name=”Mike Grindy” jobtitle=”Commercial Director” url=”https://passion.digital/about-us” email=”mike@passiondigital.co.uk” ]

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